How AI engines answer in Personal banking and deposits

How AI engines answer in Personal banking and deposits

28 companies are measured in Personal banking and deposits by Third Hemisphere's AI Authority Index, October 2026.

Read from 829 AI answers, 166 buyer questions, five engines: Claude, Perplexity, Gemini, Copilot, and ChatGPT, finished 19 October 2026. Nothing was asked of any engine to build this page.

Where the market's companies stand

28 companies in Personal banking and deposits placed on the Star Chart, each by its Presence and Reputation on this wave.

  • Commonwealth Bank: AI Infamous. Presence 76%, Reputation 23.
  • NAB: AI Infamous. Presence 73%, Reputation 36.
  • Westpac: AI Infamous. Presence 72%, Reputation 13.
  • ANZ: AI Infamous. Presence 69%, Reputation 14.
  • Macquarie: AI Famous. Presence 52%, Reputation 100.
  • ING: AI Famous. Presence 52%, Reputation 88.
  • UBank: AI Famous. Presence 33%, Reputation 81.
  • Up Bank: Rising Star. Presence 26%, Reputation 77.
  • Bankwest: Rising Star. Presence 22%, Reputation 64.
  • Bendigo Bank: Rising Star. Presence 22%, Reputation 54.
  • AMP: Rising Star. Presence 18%, Reputation 70.
  • HSBC Australia: Bad Press. Presence 18%, Reputation 49.
  • Rabobank: Rising Star. Presence 16%, Reputation 62.
  • Bank Australia: Rising Star. Presence 15%, Reputation 58.
  • BOQ: Rising Star. Presence 15%, Reputation 55.
  • Suncorp: Cult Favourite. Presence 12%, Reputation 60.
  • St. George: Off the Guest List. Presence 11%, Reputation 47.
  • Great Southern Bank: Cult Favourite. Presence 10%, Reputation 53.
  • BankSA: Off the Guest List. Presence 10%, Reputation 48.
  • Judo Bank: Cult Favourite. Presence 8%, Reputation 62.
  • Bank of Melbourne: Off the Guest List. Presence 8%, Reputation 45.
  • Revolut: Cult Favourite. Presence 7%, Reputation 56.
  • People First Bank: Cult Favourite. Presence 7%, Reputation 51.
  • Bank First: Cult Favourite. Presence 5%, Reputation 58.
  • Community First Bank: Cult Favourite. Presence 4%, Reputation 58.
  • Unity Bank: Cult Favourite. Presence 4%, Reputation 58.
  • Wise: Cult Favourite. Presence 4%, Reputation 52.
  • Beyond Bank: On the line. Presence 4%, Reputation 50.

The company pages in this market

Each company named in 30 or more answers of this market's latest published Sector analysis has a page here, most named first, with its headline score.

  1. Commonwealth Bank: CRISP score: 52 out of 100. The Standing Report.
  2. NAB: CRISP score: 60 out of 100. The Standing Report.
  3. Westpac: CRISP score: 53 out of 100. The Standing Report.
  4. ANZ: CRISP score: 50 out of 100. The Standing Report.
  5. ING: CRISP score: 66 out of 100. The Standing Report.
  6. Macquarie: CRISP score: 65 out of 100. The Standing Report.
  7. UBank: CRISP score: 59 out of 100. The Standing Report.
  8. Up Bank: CRISP score: 55 out of 100. The Standing Report.
  9. Bankwest: CRISP score: 45 out of 100. The Standing Report.
  10. Bendigo Bank: CRISP score: 46 out of 100. The Standing Report.
  11. AMP: CRISP score: 49 out of 100. The Standing Report.
  12. HSBC Australia: CRISP score: 45 out of 100. The Standing Report.
  13. Rabobank: Initial CRISP score: 43 out of 100. The Standing Report.
  14. BOQ: CRISP score: 45 out of 100. The Standing Report.
  15. Bank Australia: CRISP score: 41 out of 100. The Standing Report.
  16. Suncorp: CRISP score: 42 out of 100. The Standing Report.
  17. St. George: CRISP score: 39 out of 100. The Standing Report.
  18. BankSA: CRISP score: 35 out of 100. The Standing Report.
  19. Great Southern Bank: Initial CRISP score: 33 out of 100. The Standing Report.
  20. Bank of Melbourne: CRISP score: 36 out of 100. The Standing Report.
  21. Judo Bank: CRISP score: 46 out of 100. The Standing Report.
  22. People First Bank: CRISP score: 43 out of 100. The Standing Report.
  23. Revolut: CRISP score: 37 out of 100. The Standing Report.
  24. Bank First: Initial CRISP score: 40 out of 100. The Standing Report.
  25. Wise: Initial CRISP score: 45 out of 100. The Standing Report.
  26. Beyond Bank: CRISP score: 34 out of 100. The Standing Report.
  27. Unity Bank: CRISP score: 46 out of 100. The Standing Report.
  28. Community First Bank: CRISP score: 40 out of 100. The Standing Report.

40 more companies are measured in this market but named in fewer than 30 answers, so their pages are reachable from the Standing Reports and not listed here.

Read The AI Authority Index: Banking, Edition 1.

A market hub gathers the company pages of one market. Each is updated when the market is measured again.

What the AI Authority Index is

The AI Authority Index is CRISP's public measure of which companies AI engines name, recommend, and caution against when Australian buyers ask them for help, published one market at a time. The AI Authority Index.

How CRISP works

CRISP is Third Hemisphere's proprietary technology and methodology, built upon the most cutting edge global standards and research. The CRISP methodology.

About the author

Jeremy Liddle is the Executive Chair of Third Hemisphere and the author of the AI Authority Index. He designed CRISP, the proprietary technology and methodology behind the Index, and leads its development. About Jeremy Liddle

About Third Hemisphere

Third Hemisphere is the integrated PR, marketing, AI Authority & Visibility, and investor relations agency helping ambitious companies grow, from Sydney, Melbourne, and Singapore. Founded in Sydney in 2014, it has worked with over 150 clients and secured over 20,000 media placements. It became a Certified B Corporation in April 2026 and publishes the AI Authority Index. The agency won Boutique/Small PR Agency of the Year at the 2023 Mumbrella CommsCon Awards and Best in Financial Services (Consumer Services) at the 2023 Asia-Pacific SABRE Awards. Founder and CEO Hannah Moreno is the 2024 B&T Technology Woman of the Year and the 2023 Mumbrella PR Professional of the Year. About Third Hemisphere.

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Cite this page

Permanent link
https://thirdhemisphere.agency/ai-authority-index/markets/personal-banking
Measured
19 October 2026
Suggested citation
Third Hemisphere (2026). How AI engines answer in Personal banking and deposits. AI Authority Index, October 2026. https://thirdhemisphere.agency/ai-authority-index/markets/personal-banking
Index edition
The AI Authority Index: Banking, Edition 1
Licence
CC BY 4.0. Quote the score with its market, its month, and Third Hemisphere's AI Authority Index.

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