Check your AI visibility
How to check your AI visibility and AI authority: what ChatGPT and other engines say about your company
Ask ChatGPT about your company and you get one answer, once. Your buyers get others, from other engines, on other days. To check properly, ask the questions your buyers ask, without your name in them, on every engine they use, more than once, and read who is named. You can do that by hand, or run the free AI Authority Check, which does it for you.
Why asking once is not a check
An AI answer changes from one asking to the next, and from one engine to another. Asking your own name also tells you little, because buyers rarely start there: they describe a need and let the engine name the companies. A real check asks the buyer's question and counts how often you come up.
One question, every engine, again and again
Each engine answers differently, and so does the same engine asked twice.
Check it by hand: the method
If you want to see it for yourself first, this is the method, kept small enough to do in an afternoon.
- Write ten questions a buyer in your market would ask, without your company's name in any of them
- Ask each one on every engine your buyers use, and ask each one twice
- Note which companies each answer names, whether it recommends or cautions, and which sources it cites
- Count how often you are named against your competitors
- Do it again next month on the same questions
Or run the free AI Authority Check
The check does that work for your market: it reads the measured answers, asks the engines about you by name, reads your site, and places you on the Star Chart with all five CRISP factors, any indicative read marked as such. For a market we already measure the result is on screen in about two minutes. A market we have not measured yet is measured for you, and we email you when your report is ready.
Where the check places you
Your company on the Star Chart the AI Authority Index publishes on.
The Star Chart places each company on two measures. Presence, across, is the share of answers that name it; Reputation, up, is whether the engines recommend it for its benefits or caution against it. Six cells name where it stands.
- AI Famous: Named in 30 percent of answers or more, and recommended for its benefits more often than cautioned against.
- Rising Star: Named in 15 to 29 percent of answers, and recommended for its benefits more often than cautioned against when it is.
- Cult Favourite: Named in under 15 percent of answers, and recommended for its benefits in the answers that reach it.
- AI Infamous: Named in 30 percent of answers or more, and cautioned against more often than recommended.
- Bad Press: Named in 15 to 29 percent of answers, and cautioned against more often than recommended.
- Off the Guest List: Named in under 15 percent of answers, and cautioned against more often than recommended when it is.
- Off the Guest List: Rarely named, and cautioned against when it is.
- Cult Favourite: Recommended by the few answers that reach it.
- Rising Star: Named more often, and still recommended.
- AI Famous: Named by default, and recommended for its benefits.
Keep checking, every month
A single check is a snapshot. Blueprint Monthly gives you an updated CRISP score and a fresh AI Authority Blueprint every month, on the same questions across ChatGPT, Claude, Copilot, Gemini, and Perplexity, so you can see whether what you did last month moved the answers. Blueprint Monthly is AUD 399 a month, or AUD 3,830 for a year paid upfront (20% off), and you can cancel whenever you like.
Two ways to start
- Free AI Authority Check: Your company on the Star Chart, from your market's measured answers and a live read of your site. Free, and in a market we already measure the result is on screen in about two minutes.
- AI Authority Blueprint: The AI Authority Blueprint asks every engine about you by name and gives you a plan to act on, for AUD 700. Our team produces it by hand, then walks you through it.
Doing it yourself? Blueprint Monthly: AUD 399 a month for an updated CRISP score and a fresh AI Authority Blueprint every month.
Frequently asked questions
How do I see what ChatGPT says about my brand?
Ask it the questions your buyers ask, without your name in them, more than once, and note whether you are named. Then do the same on the other engines your buyers use. The free AI Authority Check does this across your market for you.
Is there a free tool to check AI visibility or AI authority in Australia?
Yes. The AI Authority Check is free and measures Australian markets: it shows where your company sits on the Star Chart, who the engines name instead, and all five CRISP factors.
How often should I check?
Monthly. The engines change what they read, and your competitors change what they publish. Blueprint Monthly gives you an updated CRISP score and a fresh AI Authority Blueprint every month for that reason.
What does it cost?
The check is free. Blueprint Monthly is AUD 399 a month, or AUD 3,830 for a year paid upfront (20% off), and you can cancel whenever you like.