Improve your AI visibility
How to improve your AI authority and visibility: how AI engines describe and recommend your business
Your AI visibility is whether the engines name you; your AI authority is whether they trust and recommend you. To improve either, change what the engines read: your own record, and the independent sources they trust more than you. Start from a measurement, work through it in order, and measure again on the same questions. Here is the order, and the tools that let you do it yourself.
Start from a measurement
Before you change anything, find out where you stand: which questions you are named on, who is named instead, and which sources the answers cite. The free AI Authority Check gives you that for your market.
Fix what the engines get wrong
Wrong products, old prices, a merged brand, a founder who left: the engines repeat what they last read. Correct it at the source, on your site and on every profile and listing the engines read, so they all say the same thing.
Why your website alone will not get you recommended
The AI Authority Index finds that the engines decide who to recommend through independent sources, which CRISP scores as Influence. A site the engines can read is the precondition, not the lever. That is why doing it yourself means work off your site too, and why every Blueprint names the publications, comparison sites, and directories that decide your market, so you know where to spend your time.
How an answer is built
The engine writes the answer. The sources decide who is in it.
Win the sources the engines cite
Find the publications, rankings, comparison sites, and directories the answers in your market cite, and get onto them: a listing, a review, a comparison, a story. This is the work that changes who the engines put forward.
Answer the questions you lose, then measure again
Publish plain answers to the buyer questions where the engines name someone else. Then ask the same questions again. Blueprint Monthly does that for you: an updated CRISP score and a fresh AI Authority Blueprint every month, with the plan for the next month in it.
What each factor asks of the engines
Five factors, read from the answers.
CRISP is Third Hemisphere's proprietary technology and methodology, built upon the most cutting edge global standards and research.
- Consensus. Do the engines agree about you? Your buyers do not all use the same engine. If only some of them name you, being found comes down to which one a buyer opens.
- Reputation. Do they speak in your favour? Being named is not being chosen. This is whether the engines put you forward when a buyer is deciding.
- Influence. Do trusted third parties back what is said about you? Engines repeat what credible third parties publish. When others carry your story, the engines tell it your way.
- Source. Can AI read and trust your own site? Engines check what they say against what they can read. A thin record, a contradicted one, or a site they cannot read counts against you.
- Presence. Do they mention you when buyers don't name you? Most buyers describe a need before they know a name. If the engines do not bring you up then, nothing else can happen.
Two ways to start
- Free AI Authority Check: Your company on the Star Chart, from your market's measured answers and a live read of your site. Free, and in a market we already measure the result is on screen in about two minutes.
- AI Authority Blueprint: The AI Authority Blueprint asks every engine about you by name and gives you a plan to act on, for AUD 700. Our team produces it by hand, then walks you through it.
Doing it yourself? Blueprint Monthly: AUD 399 a month for an updated CRISP score and a fresh AI Authority Blueprint every month.
Frequently asked questions
How do I improve my AI authority?
AI authority comes from what independent sources say about you: publications, reviews, rankings, comparison sites, directories, and the institutions that judge your industry. Win those, keep your facts consistent everywhere, and measure monthly on the same questions.
How do I get ChatGPT to recommend my business?
Be in the sources it reads when a buyer asks: the publications, reviews, rankings, comparison sites, and directories it cites for your market. Make sure your own site is readable and your facts match everywhere. Then measure whether it worked.
Can I do generative engine optimisation myself?
Yes. The work is in the order on this page, and a capable marketing team can do it. Blueprint Monthly gives you the measurement and the plan each month, so you know what to do next and whether it worked.
Does updating my website change what AI says?
It helps the engines read you accurately, but on its own it rarely changes who they recommend. The engines lean on independent sources for that.
How long does it take?
It depends on your market and on which sources you win. Measure monthly on the same questions and you will see what moves first.
What does it cost to do it myself?
The free AI Authority Check costs nothing. Blueprint Monthly is AUD 399 a month, or AUD 3,830 for a year paid upfront (20% off), and you can cancel whenever you like.