Technology & Deep Tech
PR and marketing for the companies building the future
We understand technology, from AI and machine learning to cybersecurity and SaaS. Our team translates complex technical concepts into compelling narratives that resonate with media, investors, and decision-makers across Australia and APAC.
Deep expertise across the full technology spectrum
Third Hemisphere is one of Australia's leading technology PR agencies, with a track record across AI, machine learning, cybersecurity, SaaS, blockchain, quantum computing, and deep tech. Our team understands technology in depth, including the underlying science, the market dynamics, and the competitive field, well enough to craft narratives that resonate with journalists, investors, and enterprise decision-makers.
A practice built at every stage of growth
We have built our technology practice by working with companies at every stage of growth. For DigitalX, we developed a positioning strategy that separated credible institutional blockchain from crypto speculation, securing regular commentary in Bloomberg and the Financial Review.
For Polemos, we launched a GameFi platform to international gaming and technology media. For xRef, we supported the enterprise SaaS company's growth narrative through media coverage and thought leadership that built awareness with HR decision-makers across Australia and APAC.
Through our work with Cicada Innovations, Australia's leading deep tech incubator, we understand the unique communications challenges facing deep tech companies: the need to translate complex science into accessible narratives without oversimplifying.
Closing the gap between innovation and public understanding
Technology companies face a particular challenge: the pace of innovation outstrips the pace of public understanding. Our job is to close that gap, helping your technology reach the people who need to understand it, whether they are journalists writing about AI regulation, investors evaluating your Series B, or enterprise buyers comparing your SaaS platform against incumbent providers.
AI visibility is now part of the technology practice
Technology buyers now research vendors through AI engines as often as through search, so AI visibility sits inside the technology practice rather than beside it. For NeonNow, we ran the CRISP™ diagnostic and built the earned media programme that corrected how AI engines described the company's category position.
For Quantum Australia, we built national coverage explaining a genuinely new computing category to investors and enterprise buyers who had never evaluated the technology before. Both engagements use the same method: explain the technology accurately, then earn the coverage the engines and the analysts both weight.
From story to coverage, and on to the answer
- The story: A narrative with a news hook, built from what is genuinely new about you
- The right journalists: The beats and mastheads your buyers and investors actually read
- The placement: Coverage that runs, in national, trade, and international outlets
- The reach: Shared, repurposed, and cited by the AI engines that read it
How do technology buyers use AI to choose a vendor?
Enterprise buyers ask AI engines which platforms belong on a shortlist, and developers ask which tools to trust. If the engines leave you out, or describe your product wrongly, you lose the deal before a sales call is booked.
Make sure the AI engines your buyers ask put your platform on the shortlist, and describe it accurately.
Industry challenges
- Explaining Complex Technology to Non-Technical Audiences Most technology companies struggle to communicate their innovation in terms that journalists, investors, and decision-makers can understand without oversimplification. Technical founders often default to jargon that alienates the audiences they most need to reach.
- Standing Out in a Crowded Market Every AI company claims to have redefined its category. Every SaaS platform promises to change how its customers work. Cutting through this noise requires a distinctive narrative, sharp positioning, and relationships with the journalists who cover your specific segment.
- Supporting Capital Raising and Growth Technology companies are in a perpetual cycle of fundraising, hiring, and scaling. Each stage requires different communications: launch PR for seed stage, growth narratives for Series A and B, and institutional credibility for later-stage and pre-IPO.
- Keeping Pace With Rapid News Cycles Technology news moves faster than any other sector. A major product announcement, a competitor move, or a regulatory development can change media attention overnight. Technology companies need an agency that can move at the speed of the sector.
The agency behind the work
- 150+ Clients Served
- 20,000+ Media Placements
- 64+ Years Combined Experience
- 3 Offices in APAC
What we deliver
Third Hemisphere addresses these challenges through deep sector expertise, genuine journalist relationships in technology media, and an integrated communications approach that connects PR with digital marketing, content, and investor relations.
We assign every technology client a team that understands their specific sub-sector, whether that is AI, cybersecurity, SaaS, or deep tech, and we build communications strategies that translate technical complexity into commercial narratives.
Our team knows what makes a story publishable in outlets like TechCrunch, ZDNet, and the Financial Review, and we pitch every technology story with that editorial judgement.
We pair that media expertise with commercial strategy, ensuring every campaign is tied to your business objectives, whether that is raising a Series A, launching a new product, or building enterprise credibility in a competitive segment.
We measure every technology campaign against the metrics that matter to your stage: media reach and share of voice pre-Series A, analyst and enterprise-buyer sentiment once you are selling into procurement, and AI-engine presence once your category shortlist starts being generated by ChatGPT, Claude, Copilot, Gemini, and Perplexity rather than a search results page.
Where AI visibility is in scope, we run the CRISP™ diagnostic, 166 buyer questions about your market, then questions naming your company on every product, feature, and risk, scored for Consensus, Reputation, Influence, Source, and Presence, and report the shift quarter by quarter.
- Strategic media relations targeting technology journalists at AFR, Bloomberg, TechCrunch, ZDNet, The Register, and IT News
- Product launch campaigns with pre-launch seeding, launch day media blitz, and post-launch coverage sustainment
- Executive positioning and thought leadership for founders and CTOs in technology media and at industry conferences
- Investor communications support for capital raising, IPO preparation, and ASX continuous disclosure
- Content marketing including technical whitepapers, blog content, and case studies that demonstrate product capability
- Crisis communications for data breaches, security incidents, and technology-specific reputational risks
Services for Technology & Deep Tech
- AI Authority & Visibility Make sure the AI engines your buyers ask put your platform on the shortlist, and describe it accurately.
- Media Coverage & PR Get your story in front of the audiences that matter most
- Thought Leadership Position your leaders as the go-to voices in your industry
- Crisis Management Senior crisis counsel, mobilised within hours, day or night
- Digital Marketing Amplify your reach and drive measurable growth online
- Content Marketing Sydney content marketing, written to masthead standard, for over 150 clients since 2014
- Investor Relations & Strategic Advisory Strategic investor communications that build confidence and attract capital
- Generative Engine Optimisation (GEO) Earn the citations that decide what AI engines say about you
- Reviews & Rankings Be on the shortlists AI engines read
- Stakeholder Engagement Get the bodies that judge your industry speaking well of you
- Flagship Research Own the yearly read on your industry that media, regulators, and AI engines quote
Indicative The Star Chart: Cyber security services
Indicative: from Third Hemisphere's cyber security services market wave of 2 October 2026, 829 AI answers across ChatGPT, Claude, Copilot, Gemini, and Perplexity. Not an AI Authority Index™ edition.
The chart shows the lowest, middle, and top company in each cell, ordered within the cell by Presence, then Reputation, so the contrast shows. It is a selection, not a ranking. Only companies named in at least 30 answers are placed, and a cell with no company says so.
- CyberCX: AI Famous, Presence 54%, Reputation 87 (top in its cell)
- Deloitte: AI Famous, Presence 31%, Reputation 55 (lowest in its cell)
- Thales: Rising Star, Presence 25%, Reputation 82 (top in its cell)
- Gridware: Rising Star, Presence 18%, Reputation 81 (middle in its cell)
- Accenture: Rising Star, Presence 16%, Reputation 60 (lowest in its cell)
- Borderless CS: Cult Favourite, Presence 12%, Reputation 81 (top in its cell)
- CT: Cult Favourite, Presence 7%, Reputation 86 (middle in its cell)
- DXC: Cult Favourite, Presence 4%, Reputation 57 (lowest in its cell)
- KPMG: Bad Press, Presence 25%, Reputation 44 (top in its cell)
- PwC: Bad Press, Presence 23%, Reputation 45 (middle in its cell)
- EY: Bad Press, Presence 15%, Reputation 45 (lowest in its cell)
No company in this wave sits in AI Infamous and Off the Guest List.
Indicative CRISP™ pentagram: Cyber security services
The pentagram overlays the market's lowest, middle, and top company by Presence, then Reputation, among the companies placed on the chart.
- CyberCX (top, AI Famous): Consensus 63, Reputation 87, Influence 29, Source 36, Presence 54%
- Sekuro (middle, Cult Favourite): Consensus 24, Reputation 78, Influence 4, Source 82, Presence 9%
- DXC (lowest, Cult Favourite): Consensus 21, Reputation 57, Influence 15, Source 48, Presence 4%
Source is read from each company's own website, the way the free AI Authority Check reads it.
Does Third Hemisphere work with early-stage tech startups?
Yes. Third Hemisphere works with tech companies from seed stage through to enterprise. Our approach scales to match your stage, whether you need launch PR, Series A media coverage, or enterprise brand building across technology and deep tech sectors.
Can Third Hemisphere explain complex technology to mainstream media?
Yes. Third Hemisphere's team translates technical complexity, from AI and machine learning to cybersecurity and SaaS, into stories that mainstream and trade media want to publish.
Which tech publications does Third Hemisphere have relationships with?
Third Hemisphere has strong relationships with technology journalists across AFR, Bloomberg, TechCrunch, ZDNet, The Register, IT News, CRN, Startup Daily and InnovationAus, among others. We target the publications that reach your specific audience, whether that is enterprise buyers, investors or consumers.
How does PR help a technology company raise capital?
Media coverage and thought leadership build the credibility and visibility that attracts investor interest. Third Hemisphere develops integrated campaigns that position tech founders as industry leaders, generate media coverage in publications investors read, and support capital raising narratives with compelling data and market positioning.
What makes technology PR different from general PR?
Technology PR requires the ability to understand complex products, translate technical concepts into compelling narratives, and keep pace with fast-moving news cycles. Third Hemisphere specialises in tech PR because our team understands the technology, the market dynamics, and the media that cover the sector.
Can Third Hemisphere support a product launch for a tech company?
Yes. Third Hemisphere develops comprehensive launch strategies for technology products including pre-launch media seeding, launch day media blitz, analyst briefings, social media campaigns, influencer engagement and post-launch coverage sustainment. We have launched products across AI, SaaS, cybersecurity and fintech.
Can Third Hemisphere help a technology company with AI visibility?
Yes. Our AI Authority & Visibility practice runs the CRISP™ diagnostic for technology clients, scoring how ChatGPT, Claude, Copilot, Gemini, and Perplexity represent the company across 166 buyer questions about its market, then questions naming the company on every product, feature, and risk in its market, then builds the earned media and structured content programme that corrects and strengthens the answer.
Does Third Hemisphere work with deep tech and quantum computing companies?
Yes. Third Hemisphere has built national media coverage for Quantum Australia, explaining a genuinely new computing category to investors and enterprise buyers, and has worked with Cicada Innovations, Australia's leading deep tech incubator, on positioning deep technology for commercialisation.