Technology & Deep Tech
PR and marketing for the companies building the future
We understand technology, from AI and machine learning to cybersecurity and SaaS. Our team translates complex technical concepts into compelling narratives that resonate with media, investors, and decision-makers across Australia and APAC.
Deep expertise across the full technology spectrum
Third Hemisphere is one of Australia's leading technology PR agencies, with a track record across AI, machine learning, cybersecurity, SaaS, blockchain, quantum computing, and deep tech. Our team understands technology in depth, including the underlying science, the market dynamics, and the competitive field, well enough to craft narratives that resonate with journalists, investors, and enterprise decision-makers.
A practice built at every stage of growth
We have built our technology practice by working with companies at every stage of growth. For DigitalX, we developed a positioning strategy that separated credible institutional blockchain from crypto speculation, securing regular commentary in Bloomberg and the Financial Review. For Polemos, we launched a GameFi platform to international gaming and technology media. For xRef, we supported the enterprise SaaS company's growth narrative through media coverage and thought leadership that built awareness with HR decision-makers across Australia and APAC. Through our work with Cicada Innovations, Australia's leading deep tech incubator, we understand the unique communications challenges facing deep tech companies: the need to translate complex science into accessible narratives without oversimplifying.
Closing the gap between innovation and public understanding
Technology companies face a particular challenge: the pace of innovation outstrips the pace of public understanding. Our job is to close that gap, helping your technology reach the people who need to understand it, whether they are journalists writing about AI regulation, investors evaluating your Series B, or enterprise buyers comparing your SaaS platform against incumbent providers.
AI visibility is now part of the technology practice
Technology buyers now research vendors through AI engines as often as through search, so AI visibility sits inside the technology practice rather than beside it. For NeonNow, we ran the CRISP diagnostic and built the earned media program that corrected how AI engines described the company's category position. For Quantum Australia, we built national coverage explaining a genuinely new computing category to investors and enterprise buyers who had never evaluated the technology before. Both engagements use the same method: explain the technology accurately, then earn the coverage the engines and the analysts both weight.
Industry challenges
- Explaining Complex Technology to Non-Technical Audiences Most technology companies struggle to communicate their innovation in terms that journalists, investors, and decision-makers can understand without oversimplification. Technical founders often default to jargon that alienates the audiences they most need to reach.
- Standing Out in a Crowded Market Every AI company claims to have redefined its category. Every SaaS platform promises to change how its customers work. Cutting through this noise requires a distinctive narrative, sharp positioning, and relationships with the journalists who cover your specific segment.
- Supporting Capital Raising and Growth Technology companies are in a perpetual cycle of fundraising, hiring, and scaling. Each stage requires different communications: launch PR for seed stage, growth narratives for Series A and B, and institutional credibility for later-stage and pre-IPO.
- Keeping Pace With Rapid News Cycles Technology news moves faster than any other sector. A major product announcement, a competitor move, or a regulatory development can change media attention overnight. Technology companies need an agency that can move at the speed of the sector.
What we deliver
Third Hemisphere addresses these challenges through deep sector expertise, genuine journalist relationships in technology media, and an integrated communications approach that connects PR with digital marketing, content, and investor relations. We assign every technology client a team that understands their specific sub-sector, whether that is AI, cybersecurity, SaaS, or deep tech, and we build communications strategies that translate technical complexity into commercial narratives. Our team includes former technology journalists who understand what makes a story publishable in outlets like TechCrunch, ZDNet, and the Financial Review, giving us an editorial instinct that generalist agencies simply do not have. We pair that media expertise with commercial strategy, ensuring every campaign is tied to your business objectives, whether that is raising a Series A, launching a new product, or building enterprise credibility in a competitive segment.
We measure every technology campaign against the metrics that matter to your stage: media reach and share of voice pre-Series A, analyst and enterprise-buyer sentiment once you are selling into procurement, and AI-engine presence once your category shortlist starts being generated by ChatGPT, Claude, Gemini, Copilot, Perplexity, Google AI Mode, and Google AI Overviews rather than a search results page. Where AI visibility is in scope, we run the CRISP diagnostic, 50 real buyer questions scored for Consensus, Reputation, Influence, Source, and Presence, and report the shift quarter by quarter.
- Strategic media relations targeting technology journalists at AFR, Bloomberg, TechCrunch, ZDNet, The Register, and IT News
- Product launch campaigns with pre-launch seeding, launch day media blitz, and post-launch coverage sustainment
- Executive positioning and thought leadership for founders and CTOs in technology media and at industry conferences
- Investor communications support for capital raising, IPO preparation, and ASX continuous disclosure
- Content marketing including technical whitepapers, blog content, and case studies that demonstrate product capability
- Crisis communications for data breaches, security incidents, and technology-specific reputational risks
Does Third Hemisphere work with early-stage tech startups?
Yes. Third Hemisphere works with tech companies from seed stage through to enterprise. Our approach scales to match your stage, whether you need launch PR, Series A media coverage, or enterprise brand building across technology and deep tech sectors.
Can Third Hemisphere explain complex technology to mainstream media?
That is our specialty. Third Hemisphere's team includes former journalists and communications professionals who excel at translating technical complexity, from AI and machine learning to cybersecurity and SaaS, into stories that mainstream and trade media want to publish.
Which tech publications does Third Hemisphere have relationships with?
Third Hemisphere has strong relationships with technology journalists across AFR, Bloomberg, TechCrunch, ZDNet, The Register, IT News, CRN, Startup Daily and InnovationAus, among others. We target the publications that reach your specific audience, whether that is enterprise buyers, investors or consumers.
How does PR help a technology company raise capital?
Media coverage and thought leadership build the credibility and visibility that attracts investor interest. Third Hemisphere develops integrated campaigns that position tech founders as industry leaders, generate media coverage in publications investors read, and support capital raising narratives with compelling data and market positioning.
What makes technology PR different from general PR?
Technology PR requires the ability to understand complex products, translate technical concepts into compelling narratives, and keep pace with fast-moving news cycles. Third Hemisphere specialises in tech PR because our team understands the technology, the market dynamics, and the media that cover the sector.
Can Third Hemisphere support a product launch for a tech company?
Yes. Third Hemisphere develops comprehensive launch strategies for technology products including pre-launch media seeding, launch day media blitz, analyst briefings, social media campaigns, influencer engagement and post-launch coverage sustainment. We have launched products across AI, SaaS, cybersecurity and fintech.
Can Third Hemisphere help a technology company with AI visibility?
Yes. The Fourth Hemisphere: Marketing for AI runs the CRISP diagnostic for technology clients, scoring how ChatGPT, Claude, Gemini, Copilot, Perplexity, Google AI Mode, and Google AI Overviews represent the company across 50 real buyer questions, then builds the earned media and structured content program that corrects and strengthens the answer.
Does Third Hemisphere work with deep tech and quantum computing companies?
Yes. Third Hemisphere has built national media coverage for Quantum Australia, explaining a genuinely new computing category to investors and enterprise buyers, and has worked with Cicada Innovations, Australia's leading deep tech incubator, on positioning deep technology for commercialisation.