Reputation
Whether the engines recommend a company more often than they caution against it, across the answers on what to choose and what to avoid. At 50, the line up the Star Chart™, recommendation and caution are equal.
What it tells a buyer or a marketer
Being named is only the start. Reputation measures whether the engines put a company forward when a buyer is deciding, or caution against it, across the answers on what to choose and what to avoid.
For a marketer, a low Reputation points at what the engines are repeating about the company, and at where they found it.
What a low and a high reading mean
The CRISP™ methodology states what a reading on either side of 50 means for each factor, in the words a report prints. For Reputation, below 50: "Answers on what to avoid speak against you more often than answers on what to choose speak in your favour." At or above 50: "Answers on what to choose speak in your favour at least as often as answers on what to avoid speak against you."
How it appears on the AI Authority Index™
Reputation places a company up the Star Chart. At 50, the line up the chart, recommendation and caution are equal. Above it a company sits in a row recommended for its benefits, and below it in a row cautioned against more often. Reputation is read only where a company is named often enough to read it reliably, which is one reason the Leaderboard starts at 30 answers.
What moves it
The engines repeat what credible sources publish. Reputation moves as the record changes: complaints resolved and reported as resolved, outdated claims corrected at their source, and independent coverage of what the company does well. The CRISP methodology states how Reputation is collected and scored.
Related terms
Reputation is the vertical axis of the Star Chart, so it decides whether a company sits in the top row or the bottom row. It is shaped by Influence, the third parties behind what the engines say, and read only where Presence gives a large enough sample.
See also
AI Authority & Visibility, the service
Questions
What does Reputation measure?
It measures whether the engines recommend a company more often than they caution against it, across the answers on what to choose and what to avoid.
What does the line at 50 on the Star Chart mean?
At 50, recommendation and caution are equal. Companies above it are recommended for their benefits more often than cautioned against.
Can a well-known company have a low Reputation?
Yes. A company can be named often and still be cautioned against more often than recommended. The Star Chart shows both at once.