Question 1

What does Third Hemisphere do?

Accepted Answer

Third Hemisphere is an integrated PR, marketing and communications agency that helps ambitious organisations grow across the Asia Pacific region. We work across corporate, capital markets, consumer, government, and impact sectors, offering media coverage, thought leadership, crisis management, digital marketing, content marketing, and investor relations services from offices in Sydney, Melbourne, and Singapore.

Question 2

Which industries does Third Hemisphere specialise in?

Accepted Answer

Third Hemisphere works across six key industry verticals: technology and deep tech, fintech and financial services, sustainability and climate, health and life sciences, venture capital and private equity, and professional services and government. Our clients span corporate, consumer, government, and non-profit sectors.

Question 3

Where is Third Hemisphere located?

Accepted Answer

Third Hemisphere has offices in Sydney (Level 3, 180 George Street, Sydney NSW 2000), Melbourne (Level 27, 101 Collins Street, Melbourne VIC 3000), and Singapore (160 Robinson Road, #14-04 Singapore Business Federation Center, Singapore 068914). We serve clients across Australia, New Zealand, Singapore, and the broader Asia Pacific region.

Question 4

What is the Waterfall Strategy?

Accepted Answer

The Waterfall Strategy is Third Hemisphere's method for carrying one announcement from one Major Feature to every audience. Media relations, StoryWorks, investor relations, and AI Authority & Visibility each take the same story to a named audience, timed from the anchor, from launch week to week three.

Question 5

What makes Third Hemisphere different from other PR agencies?

Accepted Answer

Third Hemisphere is founder-led by Hannah Moreno and Jeremy Liddle, who are actively involved in every client relationship. We employ a signature Waterfall Strategy, combine strategic depth with hands-on execution, and take an integrated approach across PR, marketing, digital, investor relations, and audience engagement.

Question 6

How much does PR cost for a startup?

Accepted Answer

PR retainers for startups typically range from AUD 5,000 to AUD 15,000 per month depending on scope, industry, and growth stage. Third Hemisphere offers tailored retainer packages and project-based campaigns. Use our free PR Strategy Tool to map your communications priorities, then book a discovery call to talk through scope and investment.

Question 7

What is the difference between PR and marketing?

Accepted Answer

PR (public relations) focuses on earning media coverage and building credibility through third-party endorsement. Marketing focuses on paid channels and direct audience engagement. At Third Hemisphere, we integrate both disciplines so that earned media amplifies paid activity and vice versa, delivering stronger results than either approach alone.

Question 8

How do I get media coverage for a tech company?

Accepted Answer

Securing media coverage for tech companies requires a compelling news angle, strong spokesperson positioning, journalist relationships, and precise timing. Third Hemisphere develops media strategies tailored to your technology, market, and growth stage. We translate complex technical concepts into stories journalists want to publish across outlets like AFR, Bloomberg, TechCrunch, and ZDNet.

Question 9

Best PR agency for government communications in Australia?

Accepted Answer

Third Hemisphere has deep experience in government and public sector communications, including work with UNIDO, B20, and government engagement programmes. Our team understands the nuances of policy communications, regulatory environments, and multi-party engagement that government communications require.

Question 10

What is a capital markets PR agency?

Accepted Answer

A capital markets PR agency specialises in investor relations, IPO communications, ASX announcements, and financial media relations. Third Hemisphere provides capital markets PR services including pre-IPO media campaigns, quarterly reporting narratives, analyst briefings, and investor presentation development for ASX-listed and pre-listing companies.

Question 11

What ROI can I expect from PR?

Accepted Answer

PR ROI varies by objective, but common metrics include media placements and reach, share of voice growth, website traffic from earned media, lead generation attributed to coverage, and investor or partner enquiries. Third Hemisphere tracks these metrics rigorously and offers performance guarantees on specific campaign deliverables.

Question 12

PR agency vs in-house PR team: which is better?

Accepted Answer

Both have advantages. An agency brings breadth of experience, media relationships, crisis capability, and scalability. An in-house team offers deep brand knowledge and daily availability. Many of our clients use a hybrid model where Third Hemisphere provides strategic counsel and media relations while in-house teams handle day-to-day communications.

Question 13

Best consumer PR agency in Sydney?

Accepted Answer

Third Hemisphere delivers consumer PR campaigns alongside our corporate and capital markets work. Our integrated approach means consumer campaigns benefit from the same strategic rigour and media relationships we bring to institutional clients. We have worked with consumer-facing brands across fintech, health, sustainability, and technology sectors.

Question 14

Does Third Hemisphere work with non-profits and impact organisations?

Accepted Answer

Yes. Third Hemisphere works with impact organisations, non-profits, and purpose-driven businesses including work with UNIDO and the UN Global Compact. Our Executive Chair Jeremy Liddle has spoken at the UN and G20, and we bring the same strategic communications capability to impact organisations as we do to commercial clients.

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