PR, marketing, and AI authority for ambitious organisations

Agency of Change, PR, Marketing, AI Authority & Visibility, Investor Relations

Earned media, marketing, AI Authority & Visibility, and investor relations, working as one to win you coverage, customers, AI recommendations, and capital.

11 Core Capabilities, Hundreds of Possibilities

These 11 pillars anchor our work, but our capabilities extend far beyond. We are a full-spectrum communications partner.

AI Authority & Visibility

Your buyers ask AI before they ask you. We shape what it says.

ChatGPT, Claude, Copilot, Gemini, and Perplexity now sit between your company and the people deciding whether to buy from it, invest in it, or cover it. AI Authority & Visibility is Third Hemisphere's practice for that layer.

Your existing marketing strategy is our starting input. We assess every area of it for AI visibility, measure how those five engines represent your brand, and then direct the work across your in-house team and the agencies you already retain.

  • Your marketing strategy assessed area by area for AI optimisation
  • The AI Authority Blueprint: questions about your company by name on every product, feature, and risk in your market, across five AI engines
  • CRISP scoring across Consensus, Reputation, Influence, Source, and Presence
  • Media Coverage Get your story in front of the audiences that matter most
  • Thought Leadership Position your leaders as the go-to voices in your industry
  • Crisis Management Protect your reputation in the hours that decide the outcome
  • Digital Marketing Amplify your reach and drive measurable growth online
  • Content Marketing Create content that attracts, engages, and converts your ideal audience
  • Investor Relations Strategic investor communications that build confidence and attract capital
  • Generative Engine Optimisation Earn the citations that decide what AI engines say about you
  • Reviews & Rankings Be on the shortlists AI engines read
  • Stakeholder Engagement Get the bodies that judge your industry speaking well of you
  • Flagship Research Own the yearly read on your industry that media, regulators, and AI engines quote

Who the AI engines put forward, market by market

The AI Authority Index is Third Hemisphere's public measure of which companies AI engines name, recommend, and caution against when Australian buyers ask them for help, published one market at a time. Each edition asks a market's own buyer questions of ChatGPT, Claude, Copilot, Gemini, and Perplexity, reads every answer, and places each company the engines name on the Star Chart.

Latest edition: AI Authority Index: Personal Lending, edition 1, published 13 October 2026

  • 805 AI answers read for the edition
  • 166 buyer questions asked
  • 372 brands the engines named
  • 95 lenders named in fewer than 30 of those answers each

The Star Chart places each company on two measures. Presence, across, is the share of answers that name it; Reputation, up, is whether the engines recommend it for its benefits or caution against it. Six cells name where it stands.

  • AI Famous: Named in 30 percent of answers or more, and recommended for its benefits more often than cautioned against.
  • Rising Star: Named in 15 to 29 percent of answers, and recommended for its benefits more often than cautioned against when it is.
  • Cult Favourite: Named in under 15 percent of answers, and recommended for its benefits in the answers that reach it.
  • AI Infamous: Named in 30 percent of answers or more, and cautioned against more often than recommended.
  • Bad Press: Named in 15 to 29 percent of answers, and cautioned against more often than recommended.
  • Off the Guest List: Named in under 15 percent of answers, and cautioned against more often than recommended when it is.
  1. Off the Guest List: Rarely named, and cautioned against when it is.
  2. Cult Favourite: Recommended by the few answers that reach it.
  3. Rising Star: Named more often, and still recommended.
  4. AI Famous: Named by default, and recommended for its benefits.
An illustration of how the chart reads: the dots stand for no real company. Each edition's own readings are in the Index. The AI Authority Index

Explore the AI Authority Index. See where your company sits, free.

AI Authority & Visibility

Your buyers ask AI before they ask you. We take your marketing strategy as the input, rate every area of it for AI visibility, and sit as the strategy layer across your team and the agencies you already retain.

  • 150+ Clients Served
  • 20,000+ Media Placements
  • 64+ Years Experience
  • 3 Offices in APAC

The Waterfall Strategy

One announcement, carried from one Major Feature to every audience.

  1. The Anchor: A Major Feature in a leading publication (The news moment)
  2. Media Relations: Release with over 100 syndications (Launch week)
  3. Media Relations: Trade media coverage (Launch week)
  4. AI Authority & Visibility: Facts matched on your domains and registers (Launch week)
  5. StoryWorks: Video, short cut, image post, and EDM (Week one)
  6. Investor Relations: Investor update to your investor database (Week one)
  7. AI Authority & Visibility: GEO article in outlets AI engines cite (Week two)
  8. Media Relations: Commentary pitch (Week three)
  9. AI Authority & Visibility: The story taken to the AI engines (Week three)

CRISP so far

CRISP puts the questions buyers ask in each Australian market to the AI engines they use, records every answer, and counts every brand each answer names. These totals are counted live from that record, and they rise as each new answer is collected.

CRISP so far: 156,605 AI answers collected, 150 Australian markets, 7 AI engines, 1,176,515 brand mentions, and 47,188 distinct companies named.

Live from Third Hemisphere's CRISP platform. Updated just now.

See the AI Authority Index: Personal Lending