Cicada Innovations
Technology & Deep Tech
- Media Coverage
- Thought Leadership
Over a nine-year campaign, Third Hemisphere positioned Cicada Innovations as Australia's leading deep-tech authority through sustained media coverage and CEO thought leadership.
The Challenge
When ATP Innovations rebranded in 2016 to Cicada Innovations, deep tech was unheard of, and CIcada Innovations was unknown to government, industry, and media.
Third Hemisphere was retained to educate the market on deep tech and impact, and build Cicada’s profile as an industry-leading voice.
Our Strategy
Third Hemisphere delivered a long-term category creation strategy that positioned Cicada Innovations as Australia’s leading authority on deep tech. Through sustained tier-one media coverage, strategic thought leadership, and elevating the CEO as a national voice on innovation and federal policy, the nine-year campaign educated government, industry, and media and embedded Cicada at the centre of Australia’s innovation conversation.
The Results
Cicada became the recognised voice of deep tech in Australia, with sustained tier-one media presence, public endorsement by senior federal politicians, federal policy announcements hosted onsite, and the CEO appointed as an AFR columnist and first-call media commentator.
- Almost 1K pieces of top-tier coverage Media Coverage
- 1.85 billion Estimated Online Readership
- Over 9 years Duration of engagement
- Recognised in Federal Parliament PARLIAMENTARY RECOGNITION