Fintech & Financial Services
Build trust and visibility in the world's most regulated industry
Financial services demands precision, credibility, and deep regulatory understanding. We help fintech startups, banks, insurers, and wealth managers build the media presence and thought leadership that drives growth in a trust-dependent market.
At the centre of Australia's fintech revolution
Third Hemisphere has been at the centre of Australia's fintech revolution since its earliest days. We were the PR agency behind SocietyOne, Australia's first peer-to-peer lender, helping build the consumer trust and regulatory confidence that a completely new financial product category required. We positioned MONEYME as a category leader in digital lending, securing 60+ media placements across the Financial Review, The Australian, and fintech trade media while managing investor communications through multiple capital raising cycles.
The most trust-dependent industry in the economy
Financial services is the most trust-dependent industry in the economy. A single misstep in communications can trigger regulatory scrutiny, erode customer confidence, and damage investor sentiment. Third Hemisphere understands this because we operate within it daily. Our team works alongside compliance teams, legal counsel, and investor relations functions to ensure every communication is accurate, compliant, and strategically sound. We understand ASIC and APRA regulatory frameworks, continuous disclosure obligations, responsible lending requirements, and the specific sensitivities of communicating about financial products.
Two engagements that show the range
Two more engagements show the range. For DigitalX, we built the case for institutional credibility in digital assets at a moment the category was dominated by speculation, earning regular Bloomberg and Financial Review commentary. For Tyme Group, a digital bank operating across multiple emerging markets, we support the media relations and investor communications that build confidence with regulators and depositors alike. Each campaign starts the same way: audit the trust gap, build the evidence, and place it with the journalists financial audiences actually read.
A client list spanning the full financial-services spectrum
Our fintech and financial services client list includes MONEYME, SocietyOne, DigitalX, Tyme Group, OpenMarkets Group, TP24, LimePay, and Vield, spanning payments, lending, digital assets, wealth management, and institutional infrastructure. We won the SABRE Award for Best Financial Services Campaign, and our Founder Hannah Moreno was named Mumbrella PR Professional of the Year for work that included standout fintech communications campaigns.
Industry challenges
- Building Consumer Trust in New Financial Products Fintech companies are asking consumers to trust them with their money based on a brand that may be months old. Building that trust requires credible third-party endorsement through media coverage, thought leadership, and transparent communication.
- Managing Regulatory Complexity Every word in financial services communications carries legal weight. ASIC, APRA, and industry-specific regulations govern what you can say, how you can say it, and to whom. Communications must be compelling without crossing regulatory boundaries.
- Differentiating in a Crowded Market Australia's fintech sector is mature and competitive. Standing out requires a clear positioning strategy, consistent narrative, and sustained media presence that builds category ownership, well beyond a single product announcement.
- Managing Communications Across Multiple Audiences Fintech companies communicate simultaneously with consumers, regulators, investors, partners, and media, each with different information needs, sensitivities, and expectations. Maintaining consistency across these audiences is critical.
What we deliver
Third Hemisphere brings decade-long relationships with Australia's top financial journalists, deep regulatory understanding, and a proven track record with companies from seed-stage fintechs to ASX-listed financial services businesses. We integrate media relations with investor communications, thought leadership, and digital marketing to build the trust and visibility that drives growth in financial services. Our team works alongside compliance and legal functions to ensure every communication meets ASIC and APRA requirements while remaining compelling and newsworthy. We understand continuous disclosure obligations, responsible lending regulations, and financial product advertising rules because we work within them every day on behalf of our fintech and financial services clients across Australia and APAC.
Every engagement is scoped against a clear commercial objective, a capital raise, a product launch, or a category-defining moment, and reported against placements, reach, sentiment, and share of voice rather than volume alone. Where AI visibility is part of the brief, we run the same PACT diagnostic we use across the agency: 50 real buyer and investor questions asked across ChatGPT, Claude, Gemini, Copilot, Perplexity, Google AI Mode, and Google AI Overviews, scored for Presence, Advocacy, Consensus, and Truth, because a fintech buyer now checks an AI engine before they check a rate card.
- Strategic media relations targeting financial journalists at AFR, Bloomberg, Reuters, Sky Business, and Stockhead
- Regulatory-compliant communications that satisfy ASIC and APRA requirements while remaining compelling
- Investor communications including capital raising narratives, ASX announcements, and quarterly reporting
- Executive thought leadership positioning for fintech founders and CEOs in financial media
- Product launch campaigns for new financial products, features, and market entries
- Crisis communications for regulatory investigations, data breaches, and market-sensitive events
Does Third Hemisphere understand financial services regulation?
Yes. Third Hemisphere works closely with compliance teams to ensure all communications meet ASIC, APRA and TGA regulatory requirements while still being compelling and newsworthy. We understand continuous disclosure obligations, responsible lending regulations and financial product advertising rules.
Can Third Hemisphere help with fintech IPO communications?
Yes. Third Hemisphere has supported multiple pre-IPO and IPO communications campaigns for financial services companies, managing the complex mix of audiences from institutional investors and analysts to retail media and industry commentators.
Which fintech companies has Third Hemisphere worked with?
Third Hemisphere has worked with fintech clients including MONEYME, SocietyOne, DigitalX and Tyme Group across media coverage, investor communications, thought leadership and integrated marketing campaigns. Our experience spans payments, lending, wealth management, insurance and blockchain.
How does PR build trust for a financial services brand?
Trust is the foundation of financial services. Third Hemisphere builds trust through credible media coverage in respected financial publications, executive thought leadership positioning, awards and recognition programs, and consistent communications that demonstrate expertise, transparency, and reliability.
What financial media does Third Hemisphere work with?
Third Hemisphere has relationships with financial journalists across AFR, Bloomberg, Reuters, The Australian, Sky Business, Stockhead, Fintech Business, Professional Planner and international outlets. We target the publications that reach your specific audiences, whether investors, advisers, or consumers.
Can Third Hemisphere help a neobank or challenger bank with PR?
Yes. Third Hemisphere understands the unique positioning challenges facing challenger banks and neobanks, including building consumer trust, managing regulatory scrutiny, and differentiating in a crowded market. We develop strategies that build credibility while communicating innovation and customer value.
Can Third Hemisphere run investor communications through a capital raise?
Yes. Third Hemisphere has managed investor communications for MONEYME through multiple capital raising cycles and supported DigitalX's institutional positioning through market cycles. We coordinate announcement timing with legal counsel and continuous disclosure obligations, and build the financial media relationships that carry a raise from term sheet to close.
Does Third Hemisphere handle AI visibility for fintech brands?
Yes. Fintech buyers and investors now check an AI engine before they check a rate card, so The Fourth Hemisphere: Marketing for AI runs the PACT diagnostic, 50 real questions across ChatGPT, Claude, Gemini, Copilot, Perplexity, Google AI Mode, and Google AI Overviews, scored for Presence, Advocacy, Consensus, and Truth, then builds the earned media program that changes the answer.
Does Third Hemisphere work with payments and insurtech companies?
Yes. Third Hemisphere's fintech client list spans payments, lending, digital assets, wealth management, and institutional infrastructure, including OpenMarkets Group, TP24, LimePay, and Vield. We tailor the media list and the regulatory review to each sub-sector's specific audience and rules.