Fintech & Financial Services
Build trust and visibility in the world's most regulated industry
Financial services demands precision, credibility, and deep regulatory understanding. We help fintech startups, banks, insurers, and wealth managers build the media presence and thought leadership that drives growth in a trust-dependent market.
At the centre of Australia's fintech revolution
Third Hemisphere has been at the centre of Australia's fintech revolution since its earliest days. We were the PR agency behind SocietyOne, Australia's first peer-to-peer lender, helping build the consumer trust and regulatory confidence that a completely new financial product category required.
We positioned MONEYME as a category leader in digital lending, securing 60+ media placements across the Financial Review, The Australian, and fintech trade media while managing investor communications through multiple capital raising cycles.
The most trust-dependent industry in the economy
Financial services is the most trust-dependent industry in the economy. A single misstep in communications can trigger regulatory scrutiny, erode customer confidence, and damage investor sentiment. Third Hemisphere understands this because we operate within it daily.
Our team works alongside compliance teams, legal counsel, and investor relations functions to ensure every communication is accurate, compliant, and strategically sound. We understand ASIC and APRA regulatory frameworks, continuous disclosure obligations, responsible lending requirements, and the specific sensitivities of communicating about financial products.
Two engagements that show the range
Two more engagements show the range. For DigitalX, we built the case for institutional credibility in digital assets at a moment the category was dominated by speculation, earning regular Bloomberg and Financial Review commentary.
For Tyme Group, a digital bank operating across multiple emerging markets, we support the media relations and investor communications that build confidence with regulators and depositors alike. Each campaign starts the same way: audit the trust gap, build the evidence, and place it with the journalists financial audiences actually read.
A client list spanning the full financial-services spectrum
Our fintech and financial services client list includes MONEYME, SocietyOne, DigitalX, Tyme Group, OpenMarkets Group, TP24, LimePay, and Vield, spanning payments, lending, digital assets, wealth management, and institutional infrastructure. We won Best in Financial Services (Consumer Services) at the 2023 Asia-Pacific SABRE Awards, and our Founder Hannah Moreno is the 2023 Mumbrella PR Professional of the Year.
One investment thesis, told the same way to every audience
Your investment thesis: The equity story, built on milestones the market values
- Investors and analysts: Roadshows, briefings, and quarterly narratives
- Financial media: Coverage that builds institutional awareness
- Customers: The same story, told as the product's promise
- Employees: The plan they are asked to deliver
How do customers and investors use AI to choose a financial provider?
Borrowers ask AI engines which lenders to trust, advisers ask which platforms are safe, and investors ask who leads the category. In a market that runs on trust, an answer that leaves you out, or repeats an old controversy, costs customers you never hear from.
Earn the trust signals AI engines weigh, so they name you when customers and investors compare providers.
Industry challenges
- Building Consumer Trust in New Financial Products Fintech companies are asking consumers to trust them with their money based on a brand that may be months old. Building that trust requires credible third-party endorsement through media coverage, thought leadership, and transparent communication.
- Managing Regulatory Complexity Every word in financial services communications carries legal weight. ASIC, APRA, and industry-specific regulations govern what you can say, how you can say it, and to whom. Communications must be compelling without crossing regulatory boundaries.
- Differentiating in a Crowded Market Australia's fintech sector is mature and competitive. Standing out requires a clear positioning strategy, consistent narrative, and sustained media presence that builds category ownership, well beyond a single product announcement.
- Managing Communications Across Multiple Audiences Fintech companies communicate simultaneously with consumers, regulators, investors, partners, and media, each with different information needs, sensitivities, and expectations. Maintaining consistency across these audiences is critical.
Choosing a fintech PR agency
What does a fintech PR agency do?
It earns the coverage, commentary, and recognition that make a financial brand trusted: placements in the outlets your customers, investors, and regulators read, executive thought leadership, and investor communications, all written to pass a compliance review.
Why hire a specialist fintech PR agency rather than a generalist?
Because every sentence in financial services carries regulatory weight. We work alongside compliance and legal teams within ASIC and APRA frameworks, continuous disclosure obligations, and responsible lending rules, and we know the financial journalists at the AFR, Bloomberg, Reuters, and The Australian who decide whether a fintech story runs.
Is Third Hemisphere a fintech PR agency in Sydney?
Yes. Third Hemisphere was founded in Sydney in 2014 and works from 180 George Street, in the middle of the country's finance, technology, and venture capital community, with offices in Melbourne and Singapore too. Our fintech clients include SocietyOne, DigitalX, and Tyme Group.
How is fintech PR priced?
Every engagement is scoped against a clear commercial objective, a capital raise, a product launch, or a category-defining moment, so the price follows the work rather than a rate card. Book a discovery call and we will scope it with you.
The agency behind the work
- 150+ Clients Served
- 20,000+ Media Placements
- 64+ Years Combined Experience
- 3 Offices in APAC
What we deliver
Third Hemisphere brings decade-long relationships with Australia's top financial journalists, deep regulatory understanding, and a proven track record with companies from seed-stage fintechs to ASX-listed financial services businesses. We integrate media relations with investor communications, thought leadership, and digital marketing to build the trust and visibility that drives growth in financial services.
Our team works alongside compliance and legal functions to ensure every communication meets ASIC and APRA requirements while remaining compelling and newsworthy. We understand continuous disclosure obligations, responsible lending regulations, and financial product advertising rules because we work within them every day on behalf of our fintech and financial services clients across Australia and APAC.
Every engagement is scoped against a clear commercial objective, a capital raise, a product launch, or a category-defining moment, and reported against placements, reach, sentiment, and share of voice rather than volume alone.
Where AI visibility is part of the brief, we run the same CRISP™ diagnostic we use across the agency: 166 buyer questions about your market, then questions naming your company on every product, feature, and risk, asked across ChatGPT, Claude, Copilot, Gemini, and Perplexity, scored for Consensus, Reputation, Influence, Source, and Presence, because a fintech buyer now checks an AI engine before they check a rate card.
- Strategic media relations targeting financial journalists at AFR, Bloomberg, Reuters, Sky Business, and Stockhead
- Regulatory-compliant communications that satisfy ASIC and APRA requirements while remaining compelling
- Investor communications including capital raising narratives, ASX announcements, and quarterly reporting
- Executive thought leadership positioning for fintech founders and CEOs in financial media
- Product launch campaigns for new financial products, features, and market entries
- Crisis communications for regulatory investigations, data breaches, and market-sensitive events
Services for Fintech & Financial Services
- AI Authority & Visibility Earn the trust signals AI engines weigh, so they name you when customers and investors compare providers.
- Media Coverage & PR Get your story in front of the audiences that matter most
- Thought Leadership Position your leaders as the go-to voices in your industry
- Crisis Management Senior crisis counsel, mobilised within hours, day or night
- Digital Marketing Amplify your reach and drive measurable growth online
- Content Marketing Sydney content marketing, written to masthead standard, for over 150 clients since 2014
- Investor Relations & Strategic Advisory Strategic investor communications that build confidence and attract capital
- Generative Engine Optimisation (GEO) Earn the citations that decide what AI engines say about you
- Reviews & Rankings Be on the shortlists AI engines read
- Stakeholder Engagement Get the bodies that judge your industry speaking well of you
- Flagship Research Own the yearly read on your industry that media, regulators, and AI engines quote
Indicative The Star Chart: Payments and money movement
Indicative: from Third Hemisphere's payments and money movement market wave of 20 October 2026, 830 AI answers across ChatGPT, Claude, Copilot, Gemini, and Perplexity. Not an AI Authority Index™ edition.
The chart shows the lowest, middle, and top company in each cell, ordered within the cell by Presence, then Reputation, so the contrast shows. It is a selection, not a ranking. Only companies named in at least 30 answers are placed, and a cell with no company says so.
- Stripe: AI Famous, Presence 78%, Reputation 73 (top in its cell)
- Square: AI Famous, Presence 54%, Reputation 70 (middle in its cell)
- eWAY: AI Famous, Presence 36%, Reputation 81 (lowest in its cell)
- Adyen: Rising Star, Presence 27%, Reputation 79 (top in its cell)
- Tyro: Rising Star, Presence 27%, Reputation 77 (middle in its cell)
- GoCardless: Rising Star, Presence 21%, Reputation 85 (lowest in its cell)
- Pin Payments: Cult Favourite, Presence 11%, Reputation 77 (top in its cell)
- SecurePay: Cult Favourite, Presence 6%, Reputation 67 (middle in its cell)
- Zepto: Cult Favourite, Presence 4%, Reputation 69 (lowest in its cell)
- PayPal: AI Infamous, Presence 47%, Reputation 39 (top in its cell)
- NAB: Bad Press, Presence 26%, Reputation 47 (top in its cell)
- Shopify: Bad Press, Presence 19%, Reputation 44 (middle in its cell)
- ANZ: Bad Press, Presence 16%, Reputation 42 (lowest in its cell)
- MYOB: Off the Guest List, Presence 11%, Reputation 41 (top in its cell)
- Google: Off the Guest List, Presence 7%, Reputation 39 (middle in its cell)
- Adobe Commerce: Off the Guest List, Presence 4%, Reputation 46 (lowest in its cell)
Indicative CRISP™ pentagram: Payments and money movement
The pentagram overlays the market's lowest, middle, and top company by Presence, then Reputation, among the companies placed on the chart.
- Stripe (top, AI Famous): Consensus 81, Reputation 73, Influence 42, Source 85, Presence 78%
- Wise (middle, Cult Favourite): Consensus 45, Reputation 80, Influence 33, Source 79, Presence 9%
- Adobe Commerce (lowest, Off the Guest List): Consensus 27, Reputation 46, Influence 29, Source 30, Presence 4%
Source is read from each company's own website, the way the free AI Authority Check reads it.
Does Third Hemisphere understand financial services regulation?
Yes. Third Hemisphere works closely with compliance teams to ensure all communications meet ASIC, APRA and TGA regulatory requirements while still being compelling and newsworthy. We understand continuous disclosure obligations, responsible lending regulations and financial product advertising rules.
Can Third Hemisphere help with fintech IPO communications?
Yes. Third Hemisphere has supported multiple pre-IPO and IPO communications campaigns for financial services companies, managing the complex mix of audiences from institutional investors and analysts to retail media and industry commentators.
Which fintech companies has Third Hemisphere worked with?
Third Hemisphere has worked with fintech clients including MONEYME, SocietyOne, DigitalX and Tyme Group across media coverage, investor communications, thought leadership and integrated marketing campaigns. Our experience spans payments, lending, wealth management, insurance and blockchain.
How does PR build trust for a financial services brand?
Trust is the foundation of financial services. Third Hemisphere builds trust through credible media coverage in respected financial publications, executive thought leadership positioning, awards and recognition programmes, and consistent communications that demonstrate expertise, transparency, and reliability.
What financial media does Third Hemisphere work with?
Third Hemisphere has relationships with financial journalists across AFR, Bloomberg, Reuters, The Australian, Sky Business, Stockhead, Fintech Business, Professional Planner and international outlets. We target the publications that reach your specific audiences, whether investors, advisers, or consumers.
Can Third Hemisphere help a neobank or challenger bank with PR?
Yes. Third Hemisphere understands the unique positioning challenges facing challenger banks and neobanks, including building consumer trust, managing regulatory scrutiny, and differentiating in a crowded market. We develop strategies that build credibility while communicating innovation and customer value.
Can Third Hemisphere run investor communications through a capital raise?
Yes. Third Hemisphere has managed investor communications for MONEYME through multiple capital raising cycles and supported DigitalX's institutional positioning through market cycles. We coordinate announcement timing with legal counsel and continuous disclosure obligations, and build the financial media relationships that carry a raise from term sheet to close.
Does Third Hemisphere handle AI visibility for fintech brands?
Yes. Fintech buyers and investors now check an AI engine before they check a rate card, so our AI Authority & Visibility practice runs the CRISP™ diagnostic, 166 buyer questions about your market, then questions naming your company on every product, feature, and risk, asked across ChatGPT, Claude, Copilot, Gemini, and Perplexity, scored for Consensus, Reputation, Influence, Source, and Presence, then builds the earned media programme that changes the answer.
Does Third Hemisphere work with payments and insurtech companies?
Yes. Third Hemisphere's fintech client list spans payments, lending, digital assets, wealth management, and institutional infrastructure, including OpenMarkets Group, TP24, LimePay, and Vield. We tailor the media list and the regulatory review to each sub-sector's specific audience and rules.