MONEYME
Fintech & Financial Services
- Media Coverage
- Crisis Management
- Investor Relations
- Marketing for AI
Over a 10-year partnership, Third Hemisphere repositioned MONEYME from payday-lender perceptions to a trusted ASX-listed digital finance provider, delivering over 60 media placements across national business and fintech media and supporting multiple capital raising cycles.
The Challenge
When MONEYME launched, it entered a heavily scrutinised lending market associated with payday lenders and negative consumer perceptions. As the company grew into a technology-driven fintech and then an ASX-listed digital finance provider, it needed to rebuild its position as a credible and trusted player in personal finance. That required strong relationships with tier-one financial media, consistent communication of the company's innovation and growth, and active management of reputational risk in a sensitive industry.
Our Strategy
Third Hemisphere ran a long-term strategic communications program built on three fronts. First, sustained media relations: over 60 media placements across national business and fintech media, positioning MONEYME's leadership as trusted fintech voices. Second, investor communications through multiple capital raising cycles as the company listed and grew on the ASX. Third, crisis communications support and reputation management to protect coverage quality and maintain strong journalist relationships across Australia.
The Results
Over 10 years, MONEYME moved from payday-lender perceptions to recognition as a credible, ASX-listed digital finance provider. The partnership delivered over 60 media placements across national business and fintech media, supported investor communications through multiple capital raises, and protected the company's reputation through sensitive periods. MONEYME remains one of Third Hemisphere's longest-standing client relationships.
- 10 years Strategic PR partnership
- 60+ National media placements
- Payday perceptions to trusted fintech Repositioning
- Multiple capital raises Investor communications