Education & Research
Build profile for universities, research institutes, and edtech companies
Education and research organisations produce world-changing work that often goes unnoticed. We help universities, research institutes, and edtech companies build the visibility that attracts students, funding, partnerships, and policy influence.
Translating academic excellence into public visibility
Third Hemisphere works with education and research organisations that need to translate academic excellence into public visibility and commercial outcomes. Universities compete globally for students, research funding, and talent. Research institutes need to communicate breakthroughs that could change the world, but struggle to reach beyond academic journals. Edtech companies face the challenge of building trust in a sector where credibility is paramount.
From a government-backed research initiative to national significance
Our work with the Australian Regional AI Network (ARAIN) demonstrated how strategic communications can amplify a government-backed research initiative to national significance, translating complex AI policy into accessible narratives that resonated with industry, government, and media. For Cicada Innovations, Australia's leading deep tech incubator, we elevated the organisation from relative obscurity to a recognised national authority on deep technology commercialisation, securing sustained coverage across national business and technology media.
Building brand recognition in a competitive edtech market
Through The Class of One, we helped an innovative online school build brand recognition in a highly competitive edtech market, driving enrolments through strategic PR and digital marketing. Education communications demand sensitivity to the range of audiences involved: students, parents, academics, administrators, government funders, and industry partners all require different messaging approaches within a consistent brand narrative.
Industry challenges
- Translating Research Into Public Impact Leading research often remains invisible outside academic circles. Communicating breakthrough discoveries to media, policymakers, and the public requires translating complex science into compelling narratives without sacrificing accuracy.
- Competing for Students in a Global Market Universities and education providers compete globally for students. Standing out requires distinctive positioning, compelling content, and strategic media presence that reaches prospective students and their families.
- Securing Research Funding and Partnerships Research funding is increasingly competitive. Communications that build institutional profile, demonstrate impact, and position researchers as leaders in their fields are critical to securing grants, partnerships, and industry collaborations.
- Building Edtech Credibility Edtech companies must build trust quickly in a sector where parents and students are cautious about new approaches to education. Credible media coverage and thought leadership are essential to overcoming scepticism.
What we deliver
Third Hemisphere helps education and research organisations build the visibility that drives enrolments, funding, partnerships, and policy influence. We translate academic excellence and research breakthroughs into compelling public narratives, position institutional leaders as thought leaders in education policy and innovation, and develop media strategies that reach the students, funders, policymakers, and industry partners education organisations need to influence. Our team understands the unique dynamics of education communications, from university governance structures and academic culture to edtech startup speed and investor expectations.
- Research impact communications translating academic breakthroughs into mainstream media coverage
- University brand positioning and student recruitment communications
- Executive thought leadership for vice-chancellors, deans, and research leaders
- Edtech launch campaigns and growth-stage PR for education technology companies
- Government and policy communications for education sector advocacy
- Partnership and industry engagement communications for research commercialisation
Does Third Hemisphere work with universities?
Yes. Third Hemisphere works with universities, research institutes, and education providers to build profile, attract students, secure funding, and communicate research impact to media, government, and industry partners.
Can Third Hemisphere help an edtech company launch?
Yes. Third Hemisphere has experience launching edtech products and platforms, developing go-to-market communications strategies that build credibility with parents, students, educators, and investors.
How does PR help secure research funding?
Media coverage and thought leadership build the institutional profile and researcher visibility that attract grant funding, industry partnerships, and government investment. Third Hemisphere develops communications strategies that demonstrate research impact and position institutions as leaders in their fields.