Media Relations
Media relations is the craft of earning coverage: knowing which journalist owns a story, what makes it publishable, and when to pitch it. It is the discipline Third Hemisphere was built on. Since 2015 the agency has secured over 20,000 media placements for over 150 clients, from seed-stage startups to ASX-listed companies, across the Australian Financial Review, Bloomberg, Reuters, national mastheads, and the trade titles that decide reputations inside a category.
Our editorial team includes former journalists from the Australian Financial Review, Bloomberg, and technology trade publications, and every pitch is researched, personalised, and sent to one journalist at a time. That method is teachable, and the articles below teach it: how to build a target list from your buyers backwards, what a newsworthy angle actually looks like, how announcement timing works against the news cycle, and why earned coverage now matters twice, once with readers and once with the AI engines that cite it.
Related case studies
Articles on media relations
- Creators And Earned Media: Rebuilding Your Media List
- AI Search Runs on Earned Media: What The 84 Percent Citation Rate Means for Founders
- Media Pitch Response Rates: What Works in 2026
- How Media Releases Can Transform Your Brand’s Visibility: A Comprehensive Guide
- 5 Expert Newsjacking Tips to Boost Brand Visibility