Tier-1 Editorials & Creating AFR Columnists
Technology & Deep Tech
- Media Coverage
- Thought Leadership
Built a structured thought-leadership program to identify top deep-tech voices and secure AFR columnists, delivering sustained Tier-1 visibility.
The Challenge
Many leaders in Australia’s deep technology and innovation sectors possess valuable insights into national economic, technology, and policy issues, yet rarely have a consistent platform in major business publications. The challenge was to move beyond one-off media placements and establish credible, ongoing editorial presence in Tier-1 outlets, positioning industry leaders as trusted commentators capable of contributing to national business and policy discussions.
Our Strategy
A structured thought-leadership program was developed to identify strong editorial voices and build long-term relationships with Tier-1 business media. This involved developing opinion-driven commentary aligned with major economic, technology, and policy themes, while ensuring insights were relevant to national business audiences. Through consistent, high-quality contributions and strong editorial collaboration, the program positioned selected leaders as credible commentators within Australia’s leading financial media.
The Results
The program delivered sustained Tier-1 editorial visibility and helped establish recognised voices within Australia’s national business press. Over time, multiple opinion placements built credibility with editors and audiences, ultimately leading to recurring columnist roles and regular commentary platforms. This elevated both the individual commentators and the broader innovation sector in national discussions around technology, economic growth, and industry policy.
- 20+ AFR Opinion Columns Tier-1 Editorial Placements
- Recurring AFR Columnist Role Sustained Thought Leadership Platform
- National Policy Debate Contributions Technology & Innovation Agenda
- Multi-Year Tier-1 Coverage Consistent Editorial Visibility