HB11 Energy
energy-and-utilities
- Media Coverage
Third Hemisphere ran a globally coordinated media campaign timed to a major US fusion milestone, securing 192 media features and 1.74 billion potential readership for HB11 Energy.
The Challenge
HB11 Energy was competing in a technically complex global race toward fusion net energy gain. As an early-stage Australian company, it had low international visibility and needed credibility alongside well-funded US and European fusion companies. The company needed to break into a crowded, science-heavy news narrative and establish itself as a legitimate voice at a pivotal moment for the sector.
Our Strategy
Third Hemisphere executed a rapid, globally coordinated media strategy timed to coincide with a major US fusion milestone. The team inserted HB11 Energy into the breaking news cycle, reframed the story to include Australian innovation, and positioned the company within a coalition narrative on laser technology. The campaign prioritised top-tier international media, raised spokesperson visibility, and aligned messaging with scientific credibility and geopolitical relevance.
The Results
HB11 Energy became one of the most widely covered fusion energy companies in the world. The campaign secured 192 pieces of coverage across leading US and international outlets, reached over 1.74 billion in potential readership, and generated an estimated 4.02 million views. The company's spokespeople became leading voices in the fusion conversation, with over 866 research and media mentions in the US alone, strengthening credibility with government and institutional audiences.
- 192 Global media features
- 1.74 billion Potential online readership
- 4.02 million Estimated views
- 866+ US research and media mentions