Consensus
Whether the engines agree about a company. When one engine names the company on a question, Consensus asks whether the other engines that answered name it too.
What it tells a buyer or a marketer
Buyers do not all use the same engine. Consensus measures whether being found depends on which one a buyer opens: when one engine names a company on a question, do the other engines that answered the same question name it too?
A company with low Consensus is visible to some buyers and invisible to others asking the same thing, which makes its results hard to predict. For a marketer, Consensus also shows whether progress on one engine has carried to the others, or rests on one engine's sources.
What a low and a high reading mean
The CRISP™ methodology states what a reading on either side of 50 means for each factor, in the words a report prints. For Consensus, below 50: "Whether you get named depends on which engine a buyer opens: some name you on a question, and others answering that same question do not." At or above 50: "Where one engine names you, most of the others that answered the same question usually name you too, though not on every question."
How it appears on the AI Authority Index™
Consensus is one of the five factors every company on the Leaderboard is scored on, and it is part of the CRISP score. Every edition of the Index asks the same five engines, so Consensus compares like with like across a market.
What moves it
Engines draw on different sources. Consensus rises as a company's record becomes consistent across the places different engines read, so that each engine finds the same facts about it. Coverage in widely cited outlets, consistent company profiles, and a site every engine can read all help each engine reach the same answer.
Related terms
Consensus compares the AI engines with one another. It sits beside Presence, which counts how often a company is named at all, and it depends on Source and the wider record being consistent, so that each engine finds the same facts.
See also
AI Authority & Visibility, the service
Questions
What does Consensus measure?
It measures whether the engines agree about a company: when one engine names it on a question, whether the other engines that answered name it too.
Why does Consensus vary between engines?
Each engine draws on its own sources, so a company described in some places and missing from others can be named by one engine and passed over by another.
Which engines does the Index compare?
Every edition of the Index asks the same five engines.