Tyme Group
Fintech & Financial Services
- Media Coverage
- Investor Relations
Tyme Group sought rapid credibility in Singapore ahead of a capital raise. Third Hemisphere led a focused financial media program to boost investor visibility with tier-1 outlets.
The Challenge
Tyme Group, the Singapore-based headquarters for TymeBank and GoTyme, needed to establish credibility within Singapore’s financial and capital markets ecosystem. While the company had built strong operations internationally, it had limited visibility in Singapore’s tier-1 financial media. The goal was to rapidly build awareness with investors and financial stakeholders ahead of a capital raise while introducing the company’s digital banking model to the regional market.
Our Strategy
Third Hemisphere implemented a focused financial media engagement strategy targeting Singapore’s tier-1 business and capital markets publications. The program included proactive media pitching, executive interview opportunities, and narrative development around Tyme Group’s global digital banking model. The approach prioritised credibility with financial journalists while maintaining sustained engagement over several months to build momentum in the market.
The Results
Within weeks of the engagement, Tyme Group secured coverage in leading Singapore financial media, including The Business Times, helping establish immediate credibility in the local market. The campaign generated 158 media features in the first month alone and reached an estimated readership of more than 304 million across global and regional publications. Executive interviews across tier-1 and trade outlets further strengthened the company’s profile with investors and capital markets audiences.
- Business Times Coverage Secured in Two Weeks Singapore tier-1 financial media
- 158 Media Features in the First Month Global and regional press
- 304M Combined Readership Reached Audience impact
- Executive Interviews Across Tier-1 and Trade Media Capital markets visibility