Australian Ethical
Fintech & Financial Services
- Media Coverage
- Investor Relations
Used Australian Ethical’s $5B FUM milestone to validate ethical investing’s performance, winning extensive national financial and mainstream media coverage.
The Challenge
Australian Ethical had reached a major milestone, surpassing $5 billion in funds under management following a period of rapid growth. Despite strong performance, ethical and sustainable investment funds often faced persistent market skepticism around their ability to deliver competitive financial returns. The communications challenge was to leverage the milestone to reinforce the firm’s investment credibility while expanding awareness among investors, financial advisers, and mainstream financial media.
Our Strategy
Third Hemisphere designed a media campaign centered on the $5B FUM milestone as a proof point for the commercial strength of ethical investing. The strategy connected the growth milestone to a broader narrative challenging the perception that responsible investing compromises performance. Through targeted engagement with tier-one national media, financial publications, and investment trade outlets, Third Hemisphere positioned Australian Ethical as a leading voice in Australia’s sustainable investment movement.
The Results
The campaign generated extensive national media coverage across leading financial and mainstream publications, with stories syndicated through major Australian media networks. Within a single month, Australian Ethical achieved its highest level of media coverage in years. The visibility significantly increased awareness of the firm’s investment performance and reinforced its reputation as one of Australia’s leading sustainable fund managers, strengthening its position among investors and financial advisers.
- $5B Funds Under Management Major Growth Milestone
- 35 National Media Features Sustained Tier-1 Coverage
- 954M Online Readership National Media Reach
- 2.4M Estimated Online Views High-Visibility Investor Audience