Market Expansion Strategies
Expand Your Reach
Communicate and connect with investors and capital markets to:
- Increase valuation and share price
- Attract, nurture, & manage investor base
- Attract strategic investors or acquirers
- Raise capital
- Run a Pre-IPO or IPO
- Become a trusted and respected capital markets darling
Growth Tactics
- C-Level Strategic Advisory: Assist c-suite to define & deliver vision & strategic direction, risk assessment, evaluation of current plan, build innovation models, mentoring & coaching, advisory board consultation.
- Global Markets Strategy: Market research, SWOT, competitor analysis, product market fit, timing of market entry, and connections to experienced founders for knowledge transfer.
- Corporate Development: Drive market experiments, continuous innovation, expand reach into new markets & sectors, commercial model development, optimise operations.
- Sales & Marketing Strategy: Audit existing sales & marketing strategy. Develop sales, marketing, and customer success strategy & support tools.
Entry Blueprint
- Country Entry Strategy: Identification of channels, sectors, key targets, BD activity, development of commercial models, areas of collaboration, sequencing of partnership onboarding.
- Strategic Partnerships: Joint webinars, research, content, and/or EDMs. Speaking gigs and contribution to newsletters. Proactive event pitching & management plan. Maximise media & marketing opportunities.