HB11 Energy
Energy & Resources
- Media Coverage
Third Hemisphere positioned HB11 Energy as a global fusion authority using rapid-response PR and strategic media placements, securing top-tier international coverage and a US DoD grant.
The Challenge
The 1000 Libraries Awards sought to amplify the recognition of the world’s most beautiful libraries, bookstores, and book cafés. The challenge was to secure widespread media attention and position the event as a prestigious new voice in literary tourism and cultural recognition, with a specific focus on reaching diverse markets across Australia, Singapore, the US, and the UK.
Our Strategy
Third Hemisphere was engaged to manage global media outreach for the 1000 Libraries Awards. The approach focused on securing high-impact media placements in Tier-1 global outlets to raise awareness of the award and its winners. The strategy included a targeted communications campaign that emphasized the event’s significance in the global literary and cultural landscape, leveraging the international appeal of the awards and the global voting process.
The Results
The campaign successfully secured 195 pieces of media coverage across leading publications, including MSN, Yahoo Finance, AP News, and TimeOut. With an estimated 1.8+ billion total monthly reach, the 1000 Libraries Awards gained significant international visibility, solidifying its position as a key player in literary tourism and cultural recognition. The awards saw impressive engagement, with over 200,000 votes from around the world.
- 1.8+ Billion Reach Total Estimated Monthly Audience Reach
- 195 Media Placements Global Media Coverage Across Major Publications
- Tier-1 Media Hits Featured in Top Outlets Including MSN, Yahoo Finance, and AP News