OMG (Openmarkets Group)
Ongoing Daily Tier-1 Markets Commentary
Situation
Trading and wealth management infrastructure fintech, OMG, desired market-leading positioning alongside CommSec, nabtrade, and CMC Markets in tier-1 financial press. This was particularly important for OMG as it was preparing for an IPO on the ASX, but Ivan Tchourilov, the CEO, had completed a recent take-over of the company and was not well-known by the media or the capital market
Solution
Third Hemisphere secured an opportunity for OMG to provide daily trading performance insights and markets commentary to Australia’s largest-reaching news platform, News Limited, in its daily finance Markets Wrap coverage.
Results
This media opportunity generates unprecedented volume, reach, and brand awareness for OMG, and cements Ivan Tchourilov as a markets expert. On top of this, Third Hemisphere achieved key milestone announcements and other strategic coverage across the AFR, SMH/The Age, The Australian, and all key trade publications, positioning OMG strongly for its IPO.
192 pieces of coverage from publications with almost 1.74 billion in estimated online readership.
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