Third Hemisphere Required Reading
The below articles are essential reading for anyone considering engaging a media or public relations (PR) agency. We focus on climate, technology and finance companies seeking tier-1 news media for capital markets and broader influence.
![Car](/wp-content/uploads/2023/11/480fa5_e2e831ca4efd4924aa8fc4997bc4547cmv2.jpg)
May 4, 2023
9:41 am
Almost as soon as I could talk, I wanted to learn how to be a great storyteller.
I would waddle...
![depression](/wp-content/uploads/2023/11/d28b6b_8cf0da8ead39486493b658cb638de791mv2.jpg)
November 24, 2021
12:00 am
Understanding the Distinct Differences Between PR and Marketing
It’s a common misconception that marketing...
![Speaker](/wp-content/uploads/2023/11/0467d0_63597f22bf7548ef999a7d2355f0a1e4mv2.jpg)
August 30, 2021
12:00 am
Ensuring Strategic Value in Media Engagement
Why are you speaking?
It’s a question far...
![Woman](/wp-content/uploads/2023/11/0467d0_b01e41dee709431d80115ecf78809e82mv2.jpg)
August 14, 2021
12:00 am
Timing Considerations for Effective News Announcements
No, you’re not imagining it.
It’s...
![customer satisfaction](/wp-content/uploads/2023/11/0467d0_d6679007b6554f1a9a8c41347b310841mv2.jpg)
July 23, 2021
12:00 am
I’ll tell you a secret. Sometimes the news you’re reading is entirely manufactured.
No, I’m...
![post](/wp-content/uploads/2023/11/0467d0_1bc2ce56f27e48f7ab9a7a6b0fa512d3mv2.jpg)
July 3, 2021
12:00 am
If you’ve done any of the below at any point, don’t worry. You are part of the vast majority of companies...
![Boxing](/wp-content/uploads/2023/11/0467d0_29ff645d1fe94541ad2ec2b87bc4b967mv2.jpg)
June 22, 2021
12:00 am
Learning from My Hiring Mistake: The Importance of Fit
I actually made this mistake myself when...
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