Using the AI Authority score

Using the AI Authority score

Any company with a Standing Report may quote its score and show its badge. So may anyone writing about it. These rules keep every quote accurate and traceable to the measure it came from.

Quote the score with its market, its month, and its source

Give the score exactly as the Standing Report prints it, with the market it was measured in, the month of that measure, and "Third Hemisphere AI Authority Index".

For example: "a CRISP score of 47 out of 100 in Consumer Lending and Credit, according to Third Hemisphere's AI Authority Index, October 2026."

Link to the Standing Report where you can.

Never alter it

Do not round, average, combine, or restate a score, and do not move it to a market or a month it was not measured in.

An Initial CRISP score is quoted with its name, because some of its factors are indicative.

A score from one scoring profile is never set beside a score from another.

The badge

Each Standing Report gives the code for its badge. The badge names the company, the score, the market, and the month, and links back to the report.

A badge is dated. When the market is measured again, the old badge shows as expired and names the newer measure, so take the new code from the report.

Show the badge at its own size and colours. Do not crop it, recolour it, or redraw it.

Credit the data

The figures are published under the Creative Commons Attribution 4.0 licence (CC BY 4.0). You may share and adapt them for any purpose, provided you credit Third Hemisphere and link to the page you took them from.

Each page carries a suggested citation under "Cite this page".

Right of reply

If you speak for a company and something on its page is wrong, write to us from the page's right of reply link and we will review it with you.

What the AI Authority Index is

The AI Authority Index is CRISP's public measure of which companies AI engines name, recommend, and caution against when Australian buyers ask them for help, published one market at a time. The AI Authority Index.

How CRISP works

CRISP is Third Hemisphere's proprietary technology and methodology, built upon the most cutting edge global standards and research. The CRISP methodology.

About Third Hemisphere

Third Hemisphere is the integrated PR, marketing, AI Authority & Visibility, and investor relations agency helping ambitious companies grow, from Sydney, Melbourne, and Singapore. Founded in Sydney in 2014, it has worked with over 150 clients and secured over 20,000 media placements. It became a Certified B Corporation in April 2026 and publishes the AI Authority Index. The agency won Boutique/Small PR Agency of the Year at the 2023 Mumbrella CommsCon Awards and Best in Financial Services (Consumer Services) at the 2023 Asia-Pacific SABRE Awards. Founder and CEO Hannah Moreno is the 2024 B&T Technology Woman of the Year and the 2023 Mumbrella PR Professional of the Year. About Third Hemisphere.

Work with Third Hemisphere on AI visibility

About the author

Jeremy Liddle is the Executive Chair of Third Hemisphere and the author of the AI Authority Index. He designed CRISP, the proprietary technology and methodology behind the Index, and leads its development. About Jeremy Liddle