The AI Authority Index: Supermarkets
What AI engines say about supermarkets: the published findings
What the edition found, in headlines read from the published edition and free to quote. The full edition, with every company's place, opens once a reader enters their details.
The edition in figures
- 830 AI answers read for the edition
- 166 buyer questions asked
- 341 brands the engines named
- 0 supermarkets named in fewer than 30 of those answers each
Source: AI Authority Index: Supermarkets, edition 1, published 3 November 2026.
What the edition found
Same visibility, opposite verdict: only Reputation splits companies named as often
AI Famous and AI Infamous sit in the same column, named by default: Presence 82 against 70 to 97. What separates them is Reputation, 100 against 32 to 46, either side of the line at 50. Cult Favourite and Off the Guest List sit in the same column, rarely named: Presence 4 to 11 against 6 to 7. What separates them is Reputation, 51 to 61 against 44 to 48, either side of the line at 50. In AI Infamous, Woolworths, Coles, and IGA were each cautioned against more often than recommended in the answers that named them. In Off the Guest List, Metcash and FoodWorks were each cautioned against more often than recommended in the answers that named them.
Four supermarkets the engines recommend but rarely name
Four of the 12 companies on the Leaderboard are Cult Favourites: named in under 15 percent of answers, and recommended for their benefits in the answers that reach them. Listed by composite, they include Foodland (47), HelloFresh (44), and Drakes (28).
Further findings
Most of the Leaderboard needs to be found
Across the Leaderboard, the most room in the composite is Influence for one; Reputation for three; Presence for eight. The most room is the factor whose weight, times the points it sits short of a full score, is largest: the most composite still to gain.
Who could move by the next edition
On the Leaderboard, these companies' ranges reach a line, so the sample cannot place them firmly on their side of it. Reputation, against the line at 50: HelloFresh (48 to 54). Presence, against the line at 30: Harris Farm (26 to 32). Presence, against the line at 15: Costco (14 to 19).
The engines agree on the most-named, and much less on everyone else
Consensus, compared as medians and not as a composite or a sector score: the four companies named by default, with Presence of 30 or more, have a median Consensus of 90. The other eight companies on the Leaderboard have a median Consensus of 31.
Edition 1 read 830 answers from five AI engines (ChatGPT, Claude, Copilot, Gemini, and Perplexity) to 166 buyer questions. The engines named 12 companies. The 12 named most are on the Leaderboard, each scored on all five factors.
How to cite these findings
Third Hemisphere, AI Authority Index: Supermarkets, edition 1, published 3 November 2026. https://thirdhemisphere.agency/ai-authority-index/supermarkets/findings
Read the full edition: The AI Authority Index: Supermarkets. What each cell means is in the glossary, and how it was measured in the CRISP methodology.
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Frequently asked questions
What does the AI Authority Index find about supermarkets?
Same visibility, opposite verdict: only Reputation splits companies named as often. Four supermarkets the engines recommend but rarely name. Edition 1 read 830 answers from five AI engines (ChatGPT, Claude, Copilot, Gemini, and Perplexity) to 166 buyer questions. The engines named 12 companies. The 12 named most are on the Leaderboard, each scored on all five factors.
Which supermarkets companies do AI engines recommend?
The full edition places every company the engines named on the Star Chart, with every company on its Leaderboard scored on all five factors and every company Under the Radar listed with how often it was named. It is free, and opens once a reader enters their details on the edition's page.
How was the supermarkets edition measured?
Each edition asks a market's own buyer questions of ChatGPT, Claude, Copilot, Gemini, and Perplexity, reads every answer, and places each company the engines name on the Star Chart. Each company is scored on Consensus, Reputation, Influence, Source, and Presence.
Can a company pay to be included or placed?
No. A market publishes the companies its answers rank highest. No company can pay to be included or to be placed, and Third Hemisphere's clients are measured on the same instrument as everyone else.
Can I quote these findings?
Yes. They are published and free to quote, with the source: Third Hemisphere, AI Authority Index: Supermarkets, edition 1, published 3 November 2026. https://thirdhemisphere.agency/ai-authority-index/supermarkets/findings
How can I see where my company stands?
Run the free AI Authority Check for your company's place on the same chart, or commission the AI Authority Blueprint for every factor measured on your own questions and the plan to move it.
About the author
Jeremy Liddle is the Executive Chair of Third Hemisphere and the author of the AI Authority Index. He designed CRISP, the proprietary technology and methodology behind the Index, and leads its development. About Jeremy Liddle