How AI engines answer in Home lending

How AI engines answer in Home lending

46 companies are measured in Home lending by Third Hemisphere's AI Authority Index, October 2026.

Read from 950 AI answers, 190 buyer questions, five engines: ChatGPT, Claude, Copilot, Gemini, and Perplexity, finished 20 October 2026. Nothing was asked of any engine to build this page.

Where the market's companies stand

46 companies in Home lending placed on the Star Chart, each by its Presence and Reputation on this wave.

• Commonwealth Bank: AI Infamous. Presence 69%, Reputation 40.
• Westpac: AI Infamous. Presence 65%, Reputation 44.
• NAB: AI Infamous. Presence 57%, Reputation 33.
• ANZ: AI Infamous. Presence 56%, Reputation 23.
• Macquarie Bank: AI Famous. Presence 46%, Reputation 89.
• ING: Rising Star. Presence 25%, Reputation 59.
• Unloan: Rising Star. Presence 24%, Reputation 88.
• loans.com.au: Rising Star. Presence 18%, Reputation 73.
• Bendigo Bank: Rising Star. Presence 18%, Reputation 64.
• Bank Australia: Rising Star. Presence 16%, Reputation 68.
• AMP: Bad Press. Presence 15%, Reputation 43.
• Pepper Money Ltd: Cult Favourite. Presence 12%, Reputation 58.
• Liberty: Cult Favourite. Presence 11%, Reputation 55.
• Suncorp: Cult Favourite. Presence 11%, Reputation 55.
• St. George: Off the Guest List. Presence 11%, Reputation 42.
• Up Bank: Cult Favourite. Presence 10%, Reputation 67.
• People First Bank: Cult Favourite. Presence 10%, Reputation 59.
• La Trobe Financial: Cult Favourite. Presence 10%, Reputation 56.
• Bankwest: Cult Favourite. Presence 9%, Reputation 52.
• BOQ: Off the Guest List. Presence 9%, Reputation 42.
• Unity Bank: Cult Favourite. Presence 8%, Reputation 64.
• Greater Bank: Cult Favourite. Presence 7%, Reputation 62.
• UBank: Cult Favourite. Presence 7%, Reputation 59.
• Great Southern Bank: Off the Guest List. Presence 7%, Reputation 45.
• HSBC Australia: Off the Guest List. Presence 7%, Reputation 40.
• IMB: Cult Favourite. Presence 6%, Reputation 59.
• Tiimely Home: Cult Favourite. Presence 6%, Reputation 58.
• Reduce Home Loans: Cult Favourite. Presence 6%, Reputation 57.
• Homestar Finance: Cult Favourite. Presence 6%, Reputation 56.
• Firstmac: Cult Favourite. Presence 6%, Reputation 55.
• Athena: Cult Favourite. Presence 6%, Reputation 53.
• Beyond Bank: On the line. Presence 6%, Reputation 50.
• Bank of Melbourne: Off the Guest List. Presence 6%, Reputation 46.
• Queensland Country Bank: Cult Favourite. Presence 5%, Reputation 59.
• Newcastle Permanent: Cult Favourite. Presence 5%, Reputation 58.
• Virgin Money: Cult Favourite. Presence 5%, Reputation 56.
• Bank of China: Cult Favourite. Presence 5%, Reputation 55.
• ME Bank: Cult Favourite. Presence 5%, Reputation 53.
• Bluestone: On the line. Presence 5%, Reputation 50.
• BankSA: Off the Guest List. Presence 5%, Reputation 46.
• Regional Australia Bank: Cult Favourite. Presence 4%, Reputation 56.
• Bank of Us: Cult Favourite. Presence 4%, Reputation 55.
• Resimac: Off the Guest List. Presence 4%, Reputation 47.
• Community First Bank: Cult Favourite. Presence 3%, Reputation 54.
• NRMA: Cult Favourite. Presence 3%, Reputation 54.
• Teachers Mutual Bank: Off the Guest List. Presence 3%, Reputation 49.

The company pages in this market

Each company named in 30 or more answers of this market's latest published Sector analysis has a page here, most named first, with its headline score.

1. Commonwealth Bank: CRISP score: 54 out of 100. The Standing Report.
2. Westpac: CRISP score: 56 out of 100. The Standing Report.
3. NAB: CRISP score: 52 out of 100. The Standing Report.
4. ANZ: CRISP score: 46 out of 100. The Standing Report.
5. Macquarie Bank: CRISP score: 62 out of 100. The Standing Report.
6. ING: CRISP score: 50 out of 100. The Standing Report.
7. Unloan: CRISP score: 56 out of 100. The Standing Report.
8. Bendigo Bank: CRISP score: 45 out of 100. The Standing Report.
9. loans.com.au: CRISP score: 46 out of 100. The Standing Report.
10. Bank Australia: CRISP score: 44 out of 100. The Standing Report.
11. AMP: CRISP score: 43 out of 100. The Standing Report.
12. Pepper Money Ltd: CRISP score: 45 out of 100. The Standing Report.
13. Liberty: CRISP score: 44 out of 100. The Standing Report.
14. St. George: CRISP score: 39 out of 100. The Standing Report.
15. Suncorp: CRISP score: 42 out of 100. The Standing Report.
16. La Trobe Financial: CRISP score: 44 out of 100. The Standing Report.
17. People First Bank: CRISP score: 41 out of 100. The Standing Report.
18. Up Bank: CRISP score: 46 out of 100. The Standing Report.
19. BOQ: CRISP score: 37 out of 100. The Standing Report.
20. Bankwest: CRISP score: 38 out of 100. The Standing Report.
21. Unity Bank: CRISP score: 43 out of 100. The Standing Report.
22. HSBC Australia: CRISP score: 34 out of 100. The Standing Report.
23. UBank: CRISP score: 35 out of 100. The Standing Report.
24. Great Southern Bank: Initial CRISP score: 33 out of 100. The Standing Report.
25. Greater Bank: CRISP score: 38 out of 100. The Standing Report.
26. IMB: Initial CRISP score: 38 out of 100. The Standing Report.
27. Homestar Finance: CRISP score: 39 out of 100. The Standing Report.
28. Beyond Bank: CRISP score: 29 out of 100. The Standing Report.
29. Bank of Melbourne: CRISP score: 31 out of 100. The Standing Report.
30. Firstmac: CRISP score: 42 out of 100. The Standing Report.
31. Reduce Home Loans: CRISP score: 42 out of 100. The Standing Report.
32. Athena: CRISP score: 42 out of 100. The Standing Report.
33. Tiimely Home: CRISP score: 41 out of 100. The Standing Report.
34. Bluestone: CRISP score: 43 out of 100. The Standing Report.
35. Queensland Country Bank: CRISP score: 40 out of 100. The Standing Report.
36. Newcastle Permanent: Initial CRISP score: 34 out of 100. The Standing Report.
37. ME Bank: CRISP score: 37 out of 100. The Standing Report.
38. Bank of China: Initial CRISP score: 30 out of 100. The Standing Report.
39. BankSA: CRISP score: 38 out of 100. The Standing Report.
40. Virgin Money: CRISP score: 38 out of 100. The Standing Report.
41. Resimac: CRISP score: 38 out of 100. The Standing Report.
42. Regional Australia Bank: CRISP score: 37 out of 100. The Standing Report.
43. Teachers Mutual Bank: CRISP score: 30 out of 100. The Standing Report.
44. Bank of Us: CRISP score: 37 out of 100. The Standing Report.
45. Community First Bank: CRISP score: 29 out of 100. The Standing Report.
46. NRMA: CRISP score: 36 out of 100. The Standing Report.

40 more companies are measured in this market but named in fewer than 30 answers, so their pages are reachable from the Standing Reports and not listed here.

Read The AI Authority Index: Home Loans, Edition 1.

A market hub gathers the company pages of one market. Each is updated when the market is measured again.