How AI engines answer in Consumer lending and credit

How AI engines answer in Consumer lending and credit

38 companies are measured in Consumer lending and credit by Third Hemisphere's AI Authority Index, October 2026.

Read from 805 AI answers, 166 buyer questions, five engines: Claude, Perplexity, Gemini, Copilot, and ChatGPT, finished 19 October 2026. Nothing was asked of any engine to build this page.

Where the market's companies stand

23 companies in Consumer lending and credit placed on the Star Chart, each by its Presence and Reputation on this wave.

  • Unloan: Cult Favourite. Presence 7%, Reputation 63.
  • Bankwest: Cult Favourite. Presence 7%, Reputation 54.
  • St. George: Off the Guest List. Presence 7%, Reputation 47.
  • Resimac: Off the Guest List. Presence 6%, Reputation 47.
  • loans.com.au: Cult Favourite. Presence 5%, Reputation 59.
  • Tiimely Home: Cult Favourite. Presence 5%, Reputation 59.
  • Bank Australia: Cult Favourite. Presence 5%, Reputation 54.
  • People First Bank: Cult Favourite. Presence 5%, Reputation 54.
  • Wisr: Cult Favourite. Presence 5%, Reputation 53.
  • Suncorp: Cult Favourite. Presence 5%, Reputation 51.
  • Bluestone: Off the Guest List. Presence 5%, Reputation 48.
  • Nimble: Off the Guest List. Presence 5%, Reputation 47.
  • Cash Converters: Off the Guest List. Presence 5%, Reputation 46.
  • Athena: Cult Favourite. Presence 4%, Reputation 59.
  • Up Bank: Cult Favourite. Presence 4%, Reputation 57.
  • UBank: Cult Favourite. Presence 4%, Reputation 56.
  • Beyond Bank: Cult Favourite. Presence 4%, Reputation 53.
  • Great Southern Bank: Cult Favourite. Presence 4%, Reputation 51.
  • La Trobe Financial: On the line. Presence 4%, Reputation 50.
  • Wallet Wizard: On the line. Presence 4%, Reputation 50.
  • AMP: Off the Guest List. Presence 4%, Reputation 48.
  • BOQ: Off the Guest List. Presence 4%, Reputation 48.
  • Prospa: Off the Guest List. Presence 4%, Reputation 42.

The company pages in this market

Each company named in 30 or more answers of this market's latest published Sector analysis has a page here, most named first, with its headline score.

  1. Commonwealth Bank: CRISP score: 57 out of 100 (Blueprint, profile v9, 1 October 2026). The Standing Report.
  2. NAB: CRISP score: 54 out of 100 (Blueprint, profile v9, 2 October 2026). The Standing Report.
  3. Westpac: CRISP score: 53 out of 100 (Blueprint, profile v9, 1 October 2026). The Standing Report.
  4. ANZ: CRISP score: 43 out of 100 (Blueprint, profile v9, 3 October 2026). The Standing Report.
  5. Macquarie: CRISP score: 48 out of 100 (Blueprint, profile v9, 1 October 2026). The Standing Report.
  6. ING: CRISP score: 53 out of 100 (Blueprint, profile v9, 1 October 2026). The Standing Report.
  7. Bendigo Bank: CRISP score: 48 out of 100 (Blueprint, profile v9, 2 October 2026). The Standing Report.
  8. Liberty: CRISP score: 45 out of 100 (Blueprint, profile v9, 3 October 2026). The Standing Report.
  9. Plenti: CRISP score: 48 out of 100 (Blueprint, profile v9, 1 October 2026). The Standing Report.
  10. Pepper Money Ltd: CRISP score: 45 out of 100 (Blueprint, profile v9, 1 October 2026). The Standing Report.
  11. Harmoney: CRISP score: 49 out of 100 (Blueprint, profile v9, 1 October 2026). The Standing Report.
  12. Latitude Financial Services: CRISP score: 41 out of 100 (Blueprint, profile v9, 2 October 2026). The Standing Report.
  13. MONEYME: CRISP score: 44 out of 100 (Blueprint, profile v9, 9 October 2026). The Standing Report.
  14. OurMoneyMarket: CRISP score: 45 out of 100 (Blueprint, profile v9, 12 October 2026). The Standing Report.
  15. NOW Finance: CRISP score: 46 out of 100 (Blueprint, profile v9, 12 October 2026). The Standing Report.
  16. Bankwest: CRISP score: 42 out of 100. The Standing Report.
  17. St. George: CRISP score: 39 out of 100. The Standing Report.
  18. Unloan: CRISP score: 45 out of 100. The Standing Report.
  19. Resimac: CRISP score: 36 out of 100. The Standing Report.
  20. People First Bank: CRISP score: 42 out of 100. The Standing Report.
  21. Bluestone: CRISP score: 34 out of 100. The Standing Report.
  22. Cash Converters: CRISP score: 39 out of 100. The Standing Report.
  23. Suncorp: CRISP score: 45 out of 100. The Standing Report.
  24. loans.com.au: CRISP score: 47 out of 100. The Standing Report.
  25. Nimble: CRISP score: 36 out of 100. The Standing Report.
  26. Tiimely Home: CRISP score: 48 out of 100. The Standing Report.
  27. Bank Australia: CRISP score: 40 out of 100. The Standing Report.
  28. Wisr: CRISP score: 38 out of 100. The Standing Report.
  29. Athena: CRISP score: 50 out of 100. The Standing Report.
  30. AMP: CRISP score: 44 out of 100. The Standing Report.
  31. BOQ: CRISP score: 39 out of 100. The Standing Report.
  32. Great Southern Bank: Initial CRISP score: 34 out of 100. The Standing Report.
  33. UBank: CRISP score: 44 out of 100. The Standing Report.
  34. Beyond Bank: CRISP score: 35 out of 100. The Standing Report.
  35. La Trobe Financial: CRISP score: 36 out of 100. The Standing Report.
  36. Prospa: CRISP score: 41 out of 100. The Standing Report.
  37. Up Bank: CRISP score: 43 out of 100. The Standing Report.
  38. Wallet Wizard: CRISP score: 42 out of 100. The Standing Report.

69 more companies are measured in this market but named in fewer than 30 answers, so their pages are reachable from the Standing Reports and not listed here.

Read The Inaugural AI Authority Index: Personal Lending, Edition 1. Edition DOI: 10.5281/zenodo.23809586.

A market hub gathers the company pages of one market. Each is updated when the market is measured again.

What the AI Authority Index is

The AI Authority Index is CRISP's public measure of which companies AI engines name, recommend, and caution against when Australian buyers ask them for help, published one market at a time. The AI Authority Index.

How CRISP works

CRISP is Third Hemisphere's proprietary technology and methodology, built upon the most cutting edge global standards and research. The CRISP methodology.

About the author

Jeremy Liddle is the Executive Chair of Third Hemisphere and the author of the AI Authority Index. He designed CRISP, the proprietary technology and methodology behind the Index, and leads its development. About Jeremy Liddle

About Third Hemisphere

Third Hemisphere is the integrated PR, marketing, AI Authority & Visibility, and investor relations agency helping ambitious companies grow, from Sydney, Melbourne, and Singapore. Founded in Sydney in 2014, it has worked with over 150 clients and secured over 20,000 media placements. It became a Certified B Corporation in April 2026 and publishes the AI Authority Index. The agency won Boutique/Small PR Agency of the Year at the 2023 Mumbrella CommsCon Awards and Best in Financial Services (Consumer Services) at the 2023 Asia-Pacific SABRE Awards. Founder and CEO Hannah Moreno is the 2024 B&T Technology Woman of the Year and the 2023 Mumbrella PR Professional of the Year. About Third Hemisphere.

Work with Third Hemisphere on AI visibility

Cite this page

Permanent link
https://thirdhemisphere.agency/ai-authority-index/markets/consumer-lending-and-credit
Measured
19 October 2026
Suggested citation
Third Hemisphere (2026). How AI engines answer in Consumer lending and credit. AI Authority Index, October 2026. https://thirdhemisphere.agency/ai-authority-index/markets/consumer-lending-and-credit
Index edition
The Inaugural AI Authority Index: Personal Lending, Edition 1
Edition DOI
10.5281/zenodo.23809586
Licence
CC BY 4.0. Quote the score with its market, its month, and Third Hemisphere's AI Authority Index.

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