The Inaugural AI Authority Index: Personal Lending
How the AI engines Australian borrowers ask describe, recommend, and source the country's personal lenders, measured on one instrument across five engines.
The edition in figures
- 805 AI answers read for the edition
- 166 buyer questions asked
- 372 brands the engines named
- 95 lenders named in fewer than 30 of those answers each
How it was measured
CRISP is Third Hemisphere's proprietary technology and methodology, built upon the most cutting edge global standards and research.
- Consensus. Do the engines agree about you? Your buyers do not all use the same engine. If only some of them name you, being found comes down to which one a buyer opens.
- Reputation. Do they speak in your favour? Being named is not being chosen. This is whether the engines put you forward when a buyer is deciding.
- Influence. Do trusted third parties back what is said about you? Engines repeat what credible third parties publish. When others carry your story, the engines tell it your way.
- Source. Can AI read and trust your own site? Engines check what they say against what they can read. A thin record, a contradicted one, or a site they cannot read counts against you.
- Presence. Do they mention you when buyers don't name you? Most buyers describe a need before they know a name. If the engines do not bring you up then, nothing else can happen.
Read the CRISP methodology. The full edition opens once a reader enters their details on this page.
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