How AI engines answer in HR and workforce software

How AI engines answer in HR and workforce software

31 companies are measured in HR and workforce software by Third Hemisphere's AI Authority Index, September 2026.

Read from 814 AI answers, 166 buyer questions, five engines: Claude, Perplexity, Gemini, Copilot, and ChatGPT, finished 24 September 2026. Nothing was asked of any engine to build this page.

Where the market's companies stand

31 companies in HR and workforce software placed on the Star Chart, each by its Presence and Reputation on this wave.

  • Employment Hero: AI Famous. Presence 82%, Reputation 96.
  • ELMO: AI Famous. Presence 57%, Reputation 74.
  • Rippling: AI Famous. Presence 41%, Reputation 78.
  • Deputy: AI Famous. Presence 41%, Reputation 70.
  • Xero: AI Famous. Presence 38%, Reputation 57.
  • MYOB: AI Famous. Presence 33%, Reputation 55.
  • BambooHR: AI Infamous. Presence 32%, Reputation 26.
  • Sentrient: AI Famous. Presence 30%, Reputation 91.
  • HiBob: Bad Press. Presence 29%, Reputation 45.
  • Workday: Rising Star. Presence 23%, Reputation 52.
  • Tanda: Rising Star. Presence 18%, Reputation 66.
  • KeyPay: Rising Star. Presence 18%, Reputation 54.
  • Humanforce: Rising Star. Presence 17%, Reputation 70.
  • RosterElf: Rising Star. Presence 17%, Reputation 65.
  • ADP: Bad Press. Presence 16%, Reputation 47.
  • Worknice: Cult Favourite. Presence 12%, Reputation 59.
  • foundU: Cult Favourite. Presence 11%, Reputation 61.
  • Culture Amp: Cult Favourite. Presence 8%, Reputation 61.
  • SAP SuccessFactors: Off the Guest List. Presence 8%, Reputation 49.
  • Deel: Off the Guest List. Presence 8%, Reputation 47.
  • Compono: Cult Favourite. Presence 7%, Reputation 55.
  • Dayforce: On the line. Presence 7%, Reputation 50.
  • BrightHR: Cult Favourite. Presence 6%, Reputation 53.
  • Microkeeper: Cult Favourite. Presence 5%, Reputation 56.
  • Connecteam: Cult Favourite. Presence 5%, Reputation 55.
  • Workit: Cult Favourite. Presence 5%, Reputation 52.
  • Happy HR: Cult Favourite. Presence 5%, Reputation 51.
  • JobAdder: Cult Favourite. Presence 4%, Reputation 54.
  • Roubler: Cult Favourite. Presence 4%, Reputation 54.
  • The Access Group: Cult Favourite. Presence 4%, Reputation 52.
  • Ascender: On the line. Presence 4%, Reputation 50.

The company pages in this market

Each company named in 30 or more answers of this market's latest published Sector analysis has a page here, most named first, with its headline score.

  1. Employment Hero: Named in 664 of 814 answers. The Standing Report.
  2. ELMO: Named in 462 of 814 answers. The Standing Report.
  3. Rippling: Named in 333 of 814 answers. The Standing Report.
  4. Deputy: Named in 330 of 814 answers. The Standing Report.
  5. Xero: Named in 310 of 814 answers. The Standing Report.
  6. MYOB: Named in 271 of 814 answers. The Standing Report.
  7. BambooHR: Named in 259 of 814 answers. The Standing Report.
  8. Sentrient: Named in 247 of 814 answers. The Standing Report.
  9. HiBob: Named in 232 of 814 answers. The Standing Report.
  10. Workday: Named in 190 of 814 answers. The Standing Report.
  11. Tanda: Named in 148 of 814 answers. The Standing Report.
  12. KeyPay: Named in 145 of 814 answers. The Standing Report.
  13. Humanforce: Named in 138 of 814 answers. The Standing Report.
  14. RosterElf: Named in 138 of 814 answers. The Standing Report.
  15. Worknice: Named in 96 of 814 answers. The Standing Report.
  16. foundU: Named in 88 of 814 answers. The Standing Report.
  17. ADP: Named in 130 of 814 answers. The Standing Report.
  18. Culture Amp: Named in 69 of 814 answers. The Standing Report.
  19. SAP SuccessFactors: Named in 66 of 814 answers. The Standing Report.
  20. Deel: Named in 64 of 814 answers. The Standing Report.
  21. Dayforce: Named in 59 of 814 answers. The Standing Report.
  22. Compono: Named in 57 of 814 answers. The Standing Report.
  23. BrightHR: Named in 52 of 814 answers. The Standing Report.
  24. Connecteam: Named in 40 of 814 answers. The Standing Report.
  25. Happy HR: Named in 40 of 814 answers. The Standing Report.
  26. Microkeeper: Named in 39 of 814 answers. The Standing Report.
  27. Workit: Named in 39 of 814 answers. The Standing Report.
  28. JobAdder: Named in 36 of 814 answers. The Standing Report.
  29. The Access Group: Named in 36 of 814 answers. The Standing Report.
  30. Ascender: Named in 33 of 814 answers. The Standing Report.
  31. Roubler: Named in 32 of 814 answers. The Standing Report.

73 more companies are measured in this market but named in fewer than 30 answers, so their pages are reachable from the Standing Reports and not listed here.

A market hub gathers the company pages of one market. Each is updated when the market is measured again.

What the AI Authority Index is

The AI Authority Index is CRISP's public measure of which companies AI engines name, recommend, and caution against when Australian buyers ask them for help, published one market at a time. The AI Authority Index.

How CRISP works

CRISP is Third Hemisphere's proprietary technology and methodology, built upon the most cutting edge global standards and research. The CRISP methodology.

About the author

Jeremy Liddle is the Executive Chair of Third Hemisphere and the author of the AI Authority Index. He designed CRISP, the proprietary technology and methodology behind the Index, and leads its development. About Jeremy Liddle

About Third Hemisphere

Third Hemisphere is the integrated PR, marketing, AI Authority & Visibility, and investor relations agency helping ambitious companies grow, from Sydney, Melbourne, and Singapore. Founded in Sydney in 2014, it has worked with over 150 clients and secured over 20,000 media placements. It became a Certified B Corporation in April 2026 and publishes the AI Authority Index. The agency won Boutique/Small PR Agency of the Year at the 2023 Mumbrella CommsCon Awards and Best in Financial Services (Consumer Services) at the 2023 Asia-Pacific SABRE Awards. Founder and CEO Hannah Moreno is the 2024 B&T Technology Woman of the Year and the 2023 Mumbrella PR Professional of the Year. About Third Hemisphere.

Work with Third Hemisphere on AI visibility

Cite this page

Permanent link
https://thirdhemisphere.agency/ai-authority-index/markets/hr-and-workforce-software
Measured
24 September 2026
Suggested citation
Third Hemisphere (2026). How AI engines answer in HR and workforce software. AI Authority Index, September 2026. https://thirdhemisphere.agency/ai-authority-index/markets/hr-and-workforce-software
Licence
CC BY 4.0. Quote the score with its market, its month, and Third Hemisphere's AI Authority Index.

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