How AI engines answer in Mortgage broking

How AI engines answer in Mortgage broking

31 companies are measured in Mortgage broking by Third Hemisphere's AI Authority Index, October 2026.

Read from 830 AI answers, 166 buyer questions, five engines: Claude, Perplexity, Gemini, Copilot, and ChatGPT, finished 17 October 2026. Nothing was asked of any engine to build this page.

Where the market's companies stand

No company in Mortgage broking is placed on the Star Chart for this wave.

Not placed on the Star Chart: Reputation here is the share of answers recommending the company. The Star Chart's line at 50 is where recommendation and caution are equal, which only the net Reputation measures.

The company pages in this market

Each company named in 30 or more answers of this market's latest published Sector analysis has a page here, most named first, with its headline score.

  1. MortgageChoice: CRISP score: 39 out of 100. The Standing Report.
  2. Aussie: CRISP score: 42 out of 100. The Standing Report.
  3. Loan Market: CRISP score: 43 out of 100. The Standing Report.
  4. Lendi: CRISP score: 42 out of 100. The Standing Report.
  5. Connective: Initial CRISP score: 23 out of 100. The Standing Report.
  6. Commonwealth Bank: CRISP score: 23 out of 100. The Standing Report.
  7. Finsure: Initial CRISP score: 21 out of 100. The Standing Report.
  8. Shore Financial: CRISP score: 40 out of 100. The Standing Report.
  9. NAB: CRISP score: 26 out of 100. The Standing Report.
  10. AFG: CRISP score: 33 out of 100. The Standing Report.
  11. Westpac: CRISP score: 24 out of 100. The Standing Report.
  12. ANZ: CRISP score: 24 out of 100. The Standing Report.
  13. REA: Initial CRISP score: 17 out of 100. The Standing Report.
  14. Finspo: Initial CRISP score: 25 out of 100. The Standing Report.
  15. Home Loan Experts: Initial CRISP score: 25 out of 100. The Standing Report.
  16. Finance.co.nz: Initial CRISP score: 17 out of 100. The Standing Report.
  17. Yellow Brick Road: Initial CRISP score: 14 out of 100. The Standing Report.
  18. Macquarie: CRISP score: 25 out of 100. The Standing Report.
  19. AFMS Group: Initial CRISP score: 26 out of 100. The Standing Report.
  20. Outsource Financial: Initial CRISP score: 16 out of 100. The Standing Report.
  21. Pepper Money Ltd: CRISP score: 28 out of 100. The Standing Report.
  22. Emoney Home Loans: Initial CRISP score: 26 out of 100. The Standing Report.
  23. Hunter Galloway: Initial CRISP score: 22 out of 100. The Standing Report.
  24. Bluestone: CRISP score: 29 out of 100. The Standing Report.
  25. Catalyst Advisers: Initial CRISP score: 31 out of 100. The Standing Report.
  26. Focus Finance: Initial CRISP score: 32 out of 100. The Standing Report.
  27. Mint: Initial CRISP score: 24 out of 100. The Standing Report.
  28. Smartline: Initial CRISP score: 13 out of 100. The Standing Report.
  29. Azura Financial: Initial CRISP score: 31 out of 100. The Standing Report.
  30. Infinity Group: Initial CRISP score: 28 out of 100. The Standing Report.
  31. Liberty: CRISP score: 28 out of 100. The Standing Report.

113 more companies are measured in this market but named in fewer than 30 answers, so their pages are reachable from the Standing Reports and not listed here.

A market hub gathers the company pages of one market. Each is updated when the market is measured again.

What the AI Authority Index is

The AI Authority Index is CRISP's public measure of which companies AI engines name, recommend, and caution against when Australian buyers ask them for help, published one market at a time. The AI Authority Index.

How CRISP works

CRISP is Third Hemisphere's proprietary technology and methodology, built upon the most cutting edge global standards and research. The CRISP methodology.

About the author

Jeremy Liddle is the Executive Chair of Third Hemisphere and the author of the AI Authority Index. He designed CRISP, the proprietary technology and methodology behind the Index, and leads its development. About Jeremy Liddle

About Third Hemisphere

Third Hemisphere is the integrated PR, marketing, AI Authority & Visibility, and investor relations agency helping ambitious companies grow, from Sydney, Melbourne, and Singapore. Founded in Sydney in 2014, it has worked with over 150 clients and secured over 20,000 media placements. It became a Certified B Corporation in April 2026 and publishes the AI Authority Index. The agency won Boutique/Small PR Agency of the Year at the 2023 Mumbrella CommsCon Awards and Best in Financial Services (Consumer Services) at the 2023 Asia-Pacific SABRE Awards. Founder and CEO Hannah Moreno is the 2024 B&T Technology Woman of the Year and the 2023 Mumbrella PR Professional of the Year. About Third Hemisphere.

Work with Third Hemisphere on AI visibility

Cite this page

Permanent link
https://thirdhemisphere.agency/ai-authority-index/markets/mortgage-broking
Measured
17 October 2026
Suggested citation
Third Hemisphere (2026). How AI engines answer in Mortgage broking. AI Authority Index, October 2026. https://thirdhemisphere.agency/ai-authority-index/markets/mortgage-broking
Licence
CC BY 4.0. Quote the score with its market, its month, and Third Hemisphere's AI Authority Index.

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