Digital Marketing
Amplify your reach and drive measurable growth online
We integrate digital marketing with PR to create campaigns that build awareness and drive measurable business outcomes. From SEO and content strategy to social media and email marketing, we build connected digital programs that convert.
Built to amplify earned media, not run beside it
Most agencies treat digital marketing and PR as separate disciplines with different teams, different metrics, and different strategies. Third Hemisphere does the opposite. We built our digital marketing practice specifically to amplify and extend the impact of earned media, creating an integrated system where every press mention drives SEO value, every social post amplifies media coverage, and every email nurture sequence converts PR-driven awareness into pipeline.
Compounding results, not diminishing returns
This integrated approach is why our clients see compounding results rather than diminishing returns. When Tyme Group expanded into APAC markets, our digital strategy ensured that media coverage in regional publications drove organic search traffic that continued generating leads long after the news cycle moved on. For SocietyOne, our SEO and content strategy supported a 200 percent customer growth trajectory by ensuring that the brand credibility built through PR translated into search visibility and conversion.
Managed in-house, by the team that runs your PR
Third Hemisphere's digital marketing team includes specialists in SEO, social media, email marketing, analytics, and conversion optimisation. We do not outsource digital execution to white-label providers. Every digital campaign is managed in-house by the same team that manages your PR strategy, ensuring alignment, consistency, and accountability across every channel.
- SEO strategy and implementation
- Social media strategy and management
- Email marketing and automation
- Marketing analytics and reporting
- Conversion rate optimisation
- Integrated digital campaigns
Our Digital Marketing Approach
- Digital Audit We assess your current digital presence including website performance, search rankings, social media health, email marketing effectiveness, and competitor digital positioning to identify opportunities and gaps.
- Integrated Strategy We develop a digital marketing strategy that is designed to amplify your PR activity, building on earned media coverage to drive organic traffic, social engagement, and lead generation.
- Channel Execution Our in-house team executes across SEO, social media, email marketing, and paid digital channels with coordinated messaging and timing that maximises the impact of every touchpoint.
- Conversion Optimisation We continuously optimise landing pages, call-to-action placement, email sequences, and user paths to improve conversion rates and maximise the return on your communications investment.
- Performance Reporting Monthly dashboards track website traffic, search rankings, social engagement, email performance, lead generation, and revenue attribution, giving you clear visibility into what is driving business results.
Who this is for
- Companies that want their PR investment to drive measurable digital outcomes alongside coverage
- Marketing leaders who need an integrated agency rather than separate PR and digital vendors
- Businesses with strong earned media coverage that is not translating into website traffic or leads
- Companies entering new markets who need to build digital presence alongside media awareness
- Organisations struggling to connect PR activity to revenue and pipeline metrics
What this delivers
PR-Driven SEO
Media coverage in authoritative publications generates high-quality backlinks and brand search volume that money cannot buy. Our integrated approach ensures every media placement drives SEO value that lasts well beyond the news-cycle spike.
Single-Team Accountability
When your PR and digital marketing are managed by the same team, there is no finger-pointing between agencies, no conflicting strategies, and no duplication of effort. One team, one strategy, one set of results.
Compounding Digital Value
Unlike paid advertising that stops when the budget runs out, our digital marketing builds lasting assets: search rankings, email lists, social audiences, and content libraries that continue generating value over time.
How does digital marketing complement PR?
PR generates awareness and credibility through earned media. Digital marketing amplifies that coverage, drives traffic to your owned channels, and converts attention into leads and customers. Third Hemisphere integrates both disciplines so they compound each other, delivering stronger results than either approach alone.
Does Third Hemisphere handle social media management?
Yes. Third Hemisphere develops social media strategies, creates content calendars, manages posting and community engagement, and reports on performance across LinkedIn, X (formerly Twitter), Instagram and other relevant platforms. We align social activity with your broader PR and communications strategy.
What digital marketing metrics does Third Hemisphere track?
We track metrics tied to business outcomes: website traffic, lead generation, conversion rates, engagement rates, search rankings, email open and click rates, and revenue attribution where possible. We provide monthly dashboards so you can see exactly what is working.
Does Third Hemisphere offer SEO services?
Yes. Search engine optimisation is a core part of our digital marketing service. Third Hemisphere provides keyword research, on-page optimisation, technical SEO audits, content strategy for organic search, and link building through earned media coverage. We integrate SEO with PR for maximum visibility.
Can Third Hemisphere run paid advertising campaigns?
Yes. While our primary focus is earned media, Third Hemisphere also manages paid digital campaigns across Google Ads, LinkedIn Ads and social media platforms. We integrate paid activity with organic PR and content strategy to maximise return on investment across all channels.
How does Third Hemisphere integrate digital marketing with traditional PR?
Third Hemisphere treats digital and traditional PR as one integrated practice. Media coverage drives SEO through backlinks and brand searches. Social media amplifies press mentions. Email marketing nurtures leads generated through PR activity. Content marketing supports journalist outreach with thought leadership assets.