Media Coverage & PR
Get your story in front of the audiences that matter most
We secure meaningful media coverage across tier-one publications including AFR, Bloomberg, TechCrunch, and 20,000+ outlets. Our media relations team builds lasting relationships with journalists who cover your industry, ensuring your brand is part of the conversation at the moments that shape buying decisions.
Third Hemisphere has secured thousands of media placements for clients ranging from pre-revenue startups to ASX-listed enterprises. Our approach to media relations is built on genuine journalist relationships cultivated over a decade across Australian and APAC media. We do not spray and pray. Every pitch is researched, personalised, and timed to align with the news cycle and journalist beat coverage.
Our media team includes former journalists from the Australian Financial Review, Bloomberg, and technology trade publications who understand what makes a story publishable. That editorial instinct means we craft angles that resonate with editors and earn a place in the publication. For MONEYME, this approach delivered 60+ media placements across national business and fintech media. For Gelion, we secured Bloomberg and Reuters coverage ahead of their ASX listing.
Media coverage is a commercial instrument at Third Hemisphere. Every placement is evaluated against your business objectives, whether that is investor awareness, customer acquisition, talent attraction, or policy influence. We track share of voice, sentiment, audience reach, and downstream impact so you can see the commercial value of every story we land.
- Strategic media relations and journalist outreach
- Press release development and distribution
- Media training for spokespeople
- Earned media strategy and measurement
- Publication-specific pitching across APAC
- Media monitoring and coverage reporting
Our Media Coverage Approach
- Media Audit & Strategy We begin with a comprehensive audit of your current media presence, competitor coverage, and the publications you need to reach. This informs a tailored media strategy aligned to your business goals and industry.
- Narrative Development Our editorial team develops compelling story angles, key messages, and supporting materials that translate your expertise into newsworthy narratives journalists want to cover.
- Targeted Outreach We pitch personalised story angles to journalists on a one-to-one basis, drawing on established relationships across 200+ publications in Australia and the APAC region.
- Placement & Amplification When coverage lands, we amplify it through social channels, email marketing, and internal communications to maximise the commercial impact of every placement.
- Measurement & Reporting Monthly coverage reports track placements, reach, sentiment, share of voice, and business impact metrics so you can see the return on your media investment.
How long does it take to see media coverage results?
Most clients see initial coverage within 4 to 6 weeks. Building a consistent media presence typically takes 3 to 6 months of sustained effort, with compounding returns over time as journalist relationships deepen and your brand becomes a trusted source.
Which publications does Third Hemisphere secure coverage in?
Third Hemisphere works across tier-one business media (AFR, Bloomberg, Reuters), technology media (TechCrunch, ZDNet, The Register), industry trade publications, and broadcast media including Sky News and ABC. The specific outlets depend on your industry, audience and news angle.
Do you guarantee media placements?
No ethical PR agency can guarantee specific placements because editorial decisions sit with journalists. What Third Hemisphere guarantees is a strategic, persistent approach that maximises your chances of coverage in the right publications, backed by strong journalist relationships across Australia and APAC.
How does Third Hemisphere pitch stories to journalists?
We develop targeted media strategies based on your news angle, industry trends, and journalist beat coverage. Every pitch is personalised and sent to one journalist at a time. We build genuine relationships with journalists and editors, which means higher hit rates and better quality coverage for our clients.
Can Third Hemisphere help with international media coverage?
Yes. With offices in Sydney, Melbourne and Singapore, Third Hemisphere has media relationships across Australia, New Zealand, Singapore, and the broader Asia-Pacific region. We regularly secure coverage in international publications for clients expanding into new markets.
What is the difference between earned media and paid media?
Earned media is coverage you receive through editorial merit, such as news articles, features and interviews. Paid media is advertising you purchase directly. Third Hemisphere specialises in earned media, which carries greater credibility because it comes with third-party endorsement from journalists and editors.