Australian PR Agency Third Hemisphere Accelerates Asia-Pacific Expansion
Sydney-based communications firm leverages decade of technology, finance, fintech, climate, and impact expertise to capture Singapore market
Full service Marketing, PR, and Public Affairs agency Third Hemisphere is demonstrating how domain expertise combined with geographic expansion can unlock significant growth opportunities across Asia-Pacific markets. The Australian PR agency’s strategic push into Singapore represents a calculated evolution from domestic fintech specialist to regional powerhouse spanning multiple high-growth sectors.
Third Hemisphere’s recent client acquisitions signal a deliberate strategy: leverage deep credentials across technology, finance, and climate sectors built over a decade in Australian markets, then scale that expertise across Singapore’s sophisticated financial ecosystem while simultaneously expanding into adjacent sectors like investment management, impact investing and social enterprise communications.
Singapore fintech wins establish regional foothold
Third Hemisphere has secured multiple major clients across the past quarter, including Singapore-based blockchain trade finance platform 129Knots. The wins represent systematic execution of a regional expansion strategy built on work with clients spanning fintech (MONEYME, OKX, Hejaz), investment (Scalare Partners, GPS Investment Fund, Axletree), energy and technology (HB11 Energy, Type One Energy, Golf.ai), and social impact (Care GP, Australian Parents for Climate, Women & Children First).
129Knots revolutionises global supply chain finance through blockchain technology, delivering advanced trade audit trails across marine energy, telecommunications and energy transition sectors. The Singapore-based platform was incubated under the Singapore Economic Development Board’s Corporate Venture Launchpad programme with support from McKinsey & Company, Enterprise Singapore, and IBM Consulting.
The communications agency’s track record with Australian fintech pioneers provided the foundation for this Singapore expansion. Third Hemisphere’s campaigns for digital lender MONEYME secured widespread Australian Financial Review coverage that positioned the client as a market leader while driving significant commercial outcomes. The agency also supported Australia’s first neobank Volt and cryptocurrency platform OKX Australia through complex regulatory environments.
Hannah Moreno, founder and CEO of Third Hemisphere, said: “These wins represent our natural evolution across sectors. We’ve spent a decade helping Australian pioneers establish credibility and drive growth, from fintech and investment to climate technology and social impact. Now we’re applying that expertise across Singapore’s sophisticated ecosystem. Each client requires communications partners who understand not just the technology or investment strategy, but the regulatory frameworks and stakeholder dynamics that determine success in these markets.”
Jeremy Liddle, Managing Director, said: “The geographic and sector expansion was carefully timed. We built deep expertise across multiple domains in Australian markets first, which created the foundation for regional growth. Singapore represents a natural next step given the sophistication of its financial, technology, and impact investing sectors.”
Investment, technology and AI portfolio expansion
Third Hemisphere’s growth demonstrates strategic portfolio diversification across investment communications, healthcare technology, and climate innovation. Recent wins include GPS Investment Fund Limited, a first mortgage lender where management invests alongside clients, Axletree, a sustainable technology growth fund manager providing patient capital to growth-stage companies, and Care GP, an Australian healthcare AI startup building agentic AI for healthcare provider operations.
Care GP is Australia’s first agentic AI suite designed specifically for GP clinics, helping clinics save an average of 4.3 hours of administrative time per day by automating medical documents, billing, and patient communications. The platform integrates with existing practice systems and is built with privacy-by-design principles.
Third Hemisphere’s climate technology portfolio includes HB11 Energy, creating safe, reliable electricity generated by small nuclear fusion reactors using hydrogen and boron-11, and Type One Energy, a mission-driven fusion energy company developing an optimised stellarator fusion energy system. The agency also supports Golf.ai, pioneering AI-powered golf technology that makes the game smarter and more accessible through advanced data analytics.
These diverse client wins demonstrate Third Hemisphere’s capability across venture capital, growth equity, private credit, healthcare AI, fusion energy, and sports technology communications, positioning the agency as a specialist in complex technical and investment communications.
Social enterprise and mission-driven communications
Third Hemisphere continues strengthening its Australian social impact portfolio with wins including Oho, the country’s only dedicated credential verification platform purpose-built to protect children and vulnerable people, The Orbispace Initiative, a charity delivering STEAM education programmes for young women, and pro bono work for Women & Children First, an Australian charity providing emergency accommodation and support for women and children experiencing homelessness or domestic violence.
The agency also supports Australian Parents for Climate, Australia’s leading climate advocacy organisation for parents, carers, families and all who care about a safe future for children. Founded in 2019, the organisation educates and empowers supporters to make the climate safer for every child.
Oho has detected more than 500 critical safeguarding risks across 135 organisations in disability, care and community sectors, saving over 110,000 hours in compliance administration. The Orbispace Initiative’s students are 50% more likely to pursue STEM subjects than their peers, addressing Australia’s skills crisis.
These wins demonstrate Third Hemisphere’s growing expertise in mission-driven communications, where organisations require sensitive strategic approaches that prioritise impact over attention-seeking.
Strategic positioning and award-winning track record
Several factors are driving Third Hemisphere’s expansion trajectory across Asia-Pacific markets. Financial technology, investment management, climate technology, and impact investing sectors are experiencing rapid professionalisation, creating demand for communications expertise that understands both innovation and regulatory frameworks.
Singapore’s position as a regional financial and technology hub creates natural opportunities for specialised communications agencies with proven track records in highly regulated sectors.
The agency’s awards provide validation of Third Hemisphere’s strategic communications expertise: Mumbrella Boutique Agency of the Year and SABRE Best Financial Services Campaign, with founder and CEO Hannah Moreno earning recognition as B&T’s Technology Woman of the Year and Mumbrella’s PR Professional of the Year. Moreno was also a finalist for PR Agency Head of the Year at the PR Asia Awards and the Women in Finance Awards.
Third Hemisphere’s team is composed of experts from media, politics, and venture capital with deep experience across technology, capital markets, sustainability, fintech, diversity, and the climate transition. The agency helps clients lead the conversation globally through strategic communications in tier-1 news media, driving commercial outcomes with investors, customers, partners, talent, and governments.
As innovation accelerates across technology, finance, climate, and impact sectors in Asia-Pacific markets, demand for specialised communications expertise will continue to intensify. Third Hemisphere’s strategic positioning across these sectors, combined with a track record spanning Australian and Singapore markets, positions the agency to capture significant growth as these trends continue.
Jeremy Liddle is the Managing Director of Third Hemisphere, a full service marketing, PR, and public affairs agency with offices in Sydney, Melbourne, Singapore, the US, Europe, and UK.
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