Why might a bigger agency not be better for my business?

larger agencies often assign senior staff to the sales pitch but then hand off your account to junior staff and interns for day-to-day work, meaning you lose the experienced guidance you paid for. smaller agencies typically have the same person who pitches to you handling your account throughout the engagement, providing better continuity, attention, and results.

What are the advantages of working with a smaller PR agency?

smaller agencies tend to specialize in specific industries, developing deep media relationships and understanding within those sectors, and the person pitching your business is usually the person executing your strategy daily. this personal touch not only improves your experience but also makes journalists prefer working with a consistent contact rather than rotating account teams.

How do I choose between a big-name agency and a smaller one?

focus on finding an agency that matches your business's size, stage, and needs rather than being swayed by brand name or higher fees. look for agencies that demonstrate hunger to achieve results for every client, can assign experienced staff to work directly with you, and have proven expertise in your specific industry or sector.

Choosing an agency: When bigger isn’t better.