What is CommsCon 2025 and why is it important for Australian PR professionals?

CommsCon is an annual conference and awards event that brings together communications professionals from across Australia to discuss industry trends, best practices, and emerging challenges. The 2025 edition features panel discussions on critical topics like greenwashing, making it an essential event for PR practitioners, in-house communicators, and agency leaders who want to stay informed about ethical communications practices.

Who is Hannah Moreno and what is Third Hemisphere's role in the greenwashing panel?

Hannah Moreno is the founder and CEO of Third Hemisphere, a PR and communications agency based in Sydney, Australia. She will be participating as a panellist in the CommsCon 2025 greenwashing discussion, bringing expert insights on how brands can communicate authentically about environmental initiatives without misleading consumers.

What is greenwashing and why is it a concern for Australian businesses?

Greenwashing refers to misleading environmental claims made by companies to appear more environmentally responsible than they actually are. It is a significant concern for Australian businesses because consumers, regulators, and investors are increasingly scrutinising corporate sustainability claims, and false or exaggerated environmental messaging can damage brand reputation and result in regulatory penalties.

Who else is speaking on the greenwashing panel with Third Hemisphere at CommsCon?

Belinda Noble, founder of Comms Declare, will join Hannah Moreno on the panel to discuss greenwashing and corporate environmental responsibility. This collaboration brings together two respected voices in the Australian communications industry to explore how companies can authentically communicate their environmental commitments.

What is the main question being explored in the Third Hemisphere greenwashing panel at CommsCon 2025?

The panel is titled 'Is Big Fossil Fuel the Next Big Tobacco, and Just How Green Are Green Claims?' and examines the parallels between fossil fuel industry communications and historical tobacco industry tactics, whilst also scrutinising the authenticity of corporate environmental claims. This timely discussion addresses whether regulatory and reputational pressure on fossil fuel companies will mirror the historical precedent set by tobacco industry regulation.

Why should PR professionals and communications leaders attend the CommsCon greenwashing panel?

PR professionals and communications leaders should attend because understanding greenwashing risks and ethical environmental communications is critical in today's regulatory and consumer environment. The panel provides expert guidance on navigating corporate sustainability messaging, protecting brand integrity, and aligning communications with genuine environmental commitments, which are essential skills for modern communications practitioners.

Third Hemisphere Leads Greenwashing Panel at CommsCon 2025