What digital marketing services does Third Hemisphere offer?

Third Hemisphere is a Sydney-based PR and communications agency that has expanded its capabilities to include specialist digital marketing support as part of an integrated communications mix. The agency's new dedicated team is equipped to deliver digital marketing solutions alongside traditional public relations services. This allows clients to access a broader range of communications expertise from a single, trusted partner.

Why are PR agencies adding digital marketing to their services?

As audiences increasingly consume content across digital channels, clients are demanding that their PR and communications agencies provide more comprehensive digital marketing support as part of the overall strategy. Integrating digital marketing with public relations allows for more cohesive messaging, broader reach, and measurable outcomes across multiple platforms. Agencies that evolve to offer both disciplines are better positioned to deliver value in an increasingly competitive market.

What is the difference between a PR agency and a digital marketing agency?

A PR agency traditionally focuses on managing reputation, media relations, earned coverage, and strategic communications, while a digital marketing agency typically specialises in paid, owned, and earned digital channels such as social media, search engine optimisation, and content marketing. The line between the two disciplines is increasingly blurred, with many modern communications agencies offering both services under one roof. Choosing an agency that combines PR and digital marketing can provide a more unified and effective approach to communications.

How does Third Hemisphere stay competitive in the digital marketing space?

Third Hemisphere is investing in a new, specialist team dedicated to digital marketing, ensuring the agency has the necessary expertise and resources to meet growing client demand. By building this capability in-house, Third Hemisphere can offer clients integrated PR and digital marketing strategies that are both agile and data-informed. This approach positions the agency to remain competitive in a rapidly evolving communications landscape.

Why should businesses use an integrated PR and digital marketing agency?

Working with an agency that offers both PR and digital marketing ensures that messaging is consistent, strategic, and amplified across all relevant channels, from earned media to paid digital campaigns. An integrated approach reduces the risk of siloed communications, saves time in briefing multiple agencies, and creates stronger alignment between brand reputation and digital presence. For businesses looking to maximise their communications investment, an integrated agency model offers clear advantages.

What should I look for when choosing a digital marketing agency in Sydney?

When selecting a digital marketing agency in Sydney, businesses should consider the agency's range of services, industry experience, team expertise, and ability to integrate digital marketing with broader communications strategies such as public relations. It is also worth assessing the agency's track record, transparency in reporting, and approach to understanding your specific business objectives. An agency that offers both specialist digital marketing and PR capabilities can provide a more cohesive and effective solution.

Third Hemisphere Accelerates Digital Marketing Support