What is values-led PR and why does it matter?

values-led PR is a public relations approach that prioritizes ethical principles, social justice, and authentic brand values in communications strategy. Third Hemisphere specializes in this approach, believing that maintaining unwavering values-driven messaging builds stronger, more genuine connections with audiences and stakeholders.

What types of companies does Third Hemisphere work with?

Third Hemisphere provides PR solutions for innovators and pre-IPO and ASX-listed companies, with particular expertise in emerging tech sectors such as nuclear fusion, rocket science, and other advanced technology fields. The firm combines storytelling expertise with deep knowledge of complex, innovative industries.

Who is Alan Jones and what is his role at Third Hemisphere?

Alan Jones, referred to as 'the good one,' is Third Hemisphere's newest hire and a renowned investor, advisor, mentor, and coach with significant experience in the Australian tech and startup ecosystem. He brings extensive industry knowledge and credibility to the firm's work with innovative companies.

Third Hemisphere Talks Values-Led PR on Stock Insiders