What is Third Hemisphere and where does it operate?

Third Hemisphere is a PR and communications agency headquartered in Sydney, Australia, with a presence across the APAC region, including a dedicated Singapore office. The agency focuses on elevating brands and organisations throughout Southeast Asia and the broader Asia-Pacific market.

Why did Third Hemisphere open an office in Singapore?

Third Hemisphere opened its Singapore office to strengthen its commitment to Southeast Asia and the wider APAC region, recognising the strategic importance of Singapore as a communications and business hub. The move reflects the agency's ambition to better serve clients operating across Asian markets.

What was discussed at the Third Hemisphere Singapore office celebration event?

The celebration event featured an industry dialogue focused on the future of communications, with attendees exploring the idea that PR is currently at a crossroads. Haikel Fahim, Director of the Singapore office, opened proceedings by outlining the agency's regional vision and strategic direction.

Who is Haikel Fahim and what is his role in the Singapore PR industry?

Haikel Fahim is the Director of Third Hemisphere's Singapore office, leading the agency's operations and client relationships across Southeast Asia. He played a central role in hosting the celebration event and facilitating industry dialogue on the evolving communications landscape.

What does it mean that PR is at a crossroads?

The idea that PR is at a crossroads reflects growing industry debate about how communications professionals must adapt to rapid changes in media, technology, and audience behaviour. Practitioners are being challenged to rethink traditional strategies and embrace new approaches to remain relevant and effective.

What is the significance of Australian PR agencies expanding into Southeast Asia?

Australian PR agencies expanding into Southeast Asia signals a growing recognition of the region's economic dynamism and the demand for sophisticated communications expertise in high-growth markets. This expansion also allows agencies to offer clients more integrated, regionally connected PR support across the APAC corridor.

Singapore Office

Third Hemisphere celebrates Singapore office with industry dialogue on future of communications

The fact that PR is at a crossroads was the main talking point at the recent celebration of Third Hemisphere’s Singapore office.

Haikel Fahim (Director, Singapore) started the evening event with a mention of Third Hemisphere’s commitment to Southeast Asia and the wider APAC region, helping elevate communications as a core role and function in every organisation.

As the agency continues to build its presence in Southeast Asia, Haikel said it was a powerful reminder of the responsibility he and the team carry as communications professionals to shape narratives with integrity and the strength they gain from a like-minded community.

Coming together for the evening were clients, journalists, industry peers and friends for conversations that mattered.

This focused on a panel discussion entitled The Future of Communication in a Post-Truth World.

It featured a Third Hemisphere team of Hannah Moreno (CEO), Jeremy Liddle (Managing Director) and Haikel, plus Vanessa Wan, Senior Director & Head, Integrated Marketing & Communications, Asia Pacific, at STMicroelectronics.

The discussion touched on reflections on trust, AI and how to navigate today’s fragmented media landscape. It sparked thoughtful contributions from many in the room.

Today’s professionals working in an agency environment are operating in a post-truth landscape, further complicated by the rise of AI, misinformation and disinformation.

One of the biggest concerns is how normalised the post-truth era is becoming.

The question now faced is not just how to communicate effectively, but ethically and in defence of facts themselves.

Misinformation isn’t new, of course, but its velocity and volume have exploded. Social media platforms have become fertile ground for misleading narratives, conspiracy theories and doctored content.

For brands, businesses and public figures, this new environment means that a single rumour could go viral in minutes. It can leave reputations in tatters before anyone has a chance to respond.

As a result, comms professionals have had to rethink their approach. Crisis communication plans have evolved into real-time response protocols. Social listening tools have become essential. Speed, clarity, and transparency now sit at the forefront of strategy.

Above all, professionals must master the ability to correct without amplifying misinformation. It’s not just about what is said, but how and where it is said.

In the digital age, truth needs smart packaging to survive.

The Singapore team will have this to cope with and much more as it continues to work with some of the region’s leading businesses and individuals.