What is Third Hemisphere and where does it operate?

Third Hemisphere is a PR and communications agency headquartered in Sydney, Australia, with a presence across the APAC region, including a dedicated Singapore office. The agency focuses on elevating brands and organisations throughout Southeast Asia and the broader Asia-Pacific market.

Why did Third Hemisphere open an office in Singapore?

Third Hemisphere opened its Singapore office to strengthen its commitment to Southeast Asia and the wider APAC region, recognising the strategic importance of Singapore as a communications and business hub. The move reflects the agency's ambition to better serve clients operating across Asian markets.

What was discussed at the Third Hemisphere Singapore office celebration event?

The celebration event featured an industry dialogue focused on the future of communications, with attendees exploring the idea that PR is currently at a crossroads. Haikel Fahim, Director of the Singapore office, opened proceedings by outlining the agency's regional vision and strategic direction.

Who is Haikel Fahim and what is his role in the Singapore PR industry?

Haikel Fahim is the Director of Third Hemisphere's Singapore office, leading the agency's operations and client relationships across Southeast Asia. He played a central role in hosting the celebration event and facilitating industry dialogue on the evolving communications landscape.

What does it mean that PR is at a crossroads?

The idea that PR is at a crossroads reflects growing industry debate about how communications professionals must adapt to rapid changes in media, technology, and audience behaviour. Practitioners are being challenged to rethink traditional strategies and embrace new approaches to remain relevant and effective.

What is the significance of Australian PR agencies expanding into Southeast Asia?

Australian PR agencies expanding into Southeast Asia signals a growing recognition of the region's economic dynamism and the demand for sophisticated communications expertise in high-growth markets. This expansion also allows agencies to offer clients more integrated, regionally connected PR support across the APAC corridor.

Third Hemisphere celebrates Singapore office with industry dialogue on future of communications