What is the main difference between PR and marketing?

Marketing aims to encourage potential and current customers to buy your product or service, while PR builds credibility by convincing independent journalists to report your news to a broad audience. PR targets multiple stakeholder groups including investors, government, regulators, and industry peers, not just customers.

Why should you not treat journalists like marketers?

Journalists are focused on reporting news that matters to their audience, not on making your company look good. Treating them as marketers alienates them and misunderstands their core purpose, which is independent journalism rather than promotional messaging.

What are the long-term benefits of PR compared to marketing?

While marketing focuses on short-term revenue, PR delivers strategic long-term outcomes including improved company valuation for capital markets, fundraising advantages, attraction of partners and talent, influence over policy and regulatory changes, and credibility with key industry stakeholders. These benefits extend far beyond customer acquisition.

The media is not your marketer!