What is MONEYME's 'Kick Your Goals' campaign about?

MONEYME's 'Kick Your Goals' campaign is an above-the-line advertising initiative launched in partnership with the Seven Network, featuring TV commercials starring AFL legend Luke Hodge. The campaign is designed to increase brand awareness and consumer engagement for the digital lender and non-bank challenger.

Who is the celebrity ambassador for MONEYME's new advertising campaign?

Luke Hodge, a respected AFL legend, is the featured celebrity ambassador for MONEYME's 'Kick Your Goals' campaign. His involvement lends credibility and broad appeal to the digital lender's marketing efforts across Australian audiences.

What type of company is MONEYME and what does it do?

MONEYME is a digital lender and non-bank financial challenger listed on the ASX under the ticker MME. The company provides lending solutions outside the traditional banking sector, targeting consumers seeking alternative financial services.

How does Third Hemisphere support campaigns like MONEYME's 'Kick Your Goals'?

Third Hemisphere, a PR and communications agency based in Sydney, assists with media releases and public relations strategy for significant campaign launches such as MONEYME's above-the-line advertising initiative. The agency helps amplify brand announcements and manage media coverage for client campaigns.

Why would a non-bank lender partner with a major TV network for advertising?

Partnering with the Seven Network allows MONEYME to reach a broad, mainstream Australian audience through above-the-line television advertising, which is crucial for building brand awareness and consumer trust in the competitive financial services sector. This mass media approach complements digital marketing strategies and positions the challenger lender as a legitimate alternative to traditional banks.

What is the role of Third Hemisphere in promoting media releases for fintech companies?

Third Hemisphere, as a Sydney-based PR and communications agency, specialises in crafting and distributing media releases that announce significant business developments for fintech and financial services companies. The agency helps ensure these announcements reach relevant journalists, stakeholders, and the broader public through strategic media relations and communications planning.

MONEYME’s ‘Kick Your Goals’ Campaign Hits the Field