How can I get my company featured in major news outlets like the AFR or The Australian?

To secure coverage in tier-1 publications, you need to pitch newsworthy stories that are credible, timely, and relevant to journalists' current beats; modern journalists receive thousands of pitches weekly, so your news must be significantly bigger than routine announcements like seed-stage funding or product launches. Building relationships with journalists in the finance and technology sectors, understanding what they actually cover, and presenting insights that solve real problems for their audiences dramatically increases your chances of being quoted and featured.

Why aren't journalists covering my company's news even though it's important?

Journalists have become increasingly skeptical and selective due to newsroom downsizing and the volume of pitches they receive, meaning they prioritize only the most credible and newsworthy stories over routine corporate announcements. If your competitors are getting covered while you're not, it likely indicates they have better relationships with journalists, more compelling stories, or are positioning their news in ways that align with what journalists are currently seeking for their publications.

What should I do if my PR firm isn't getting me tier-1 media coverage?

The media landscape has evolved significantly with consolidation, journalist departures, and increased skepticism among remaining reporters; a PR firm that doesn't understand these shifts or lack strategic relationships with key journalists won't deliver consistent results. You should evaluate whether your current firm has deep connections in the finance and technology sectors, understands what makes news credible to modern journalists, and can pitch stories that go beyond standard corporate announcements.

So you'd like to be in the news...