Who is Kevin Wo and why did Lakeba appoint him to the board?

Kevin Wo is Microsoft's Managing Director for Global Partner Solutions in the Asia Pacific region, bringing extensive cloud computing expertise and strategic partnerships experience. Lakeba appointed him to support the company's expansion into Southeast Asia, leveraging his deep knowledge of the regional technology landscape and enterprise relationships.

What is Lakeba and what does the company do?

Lakeba is a Sydney-based innovation studio that develops technology solutions for various industries. The company is now planning to expand its technology offerings into Southeast Asian markets to reach a broader customer base and establish regional presence.

Why is this appointment significant for Australian PR news and tech industry coverage?

This appointment demonstrates how Australian technology companies are attracting high-level talent from major global corporations like Microsoft to drive international expansion. It reflects the growing strength of Sydney's innovation ecosystem and its ability to compete on a regional scale, making it noteworthy for Australian business and PR media coverage.

Who else sits on Lakeba's board alongside Kevin Wo?

Marketing expert Mark Ritson also serves on Lakeba's board, providing strategic marketing guidance to complement Wo's technology and partnership expertise. This combination of skills positions the board to effectively manage both product development and market penetration in Southeast Asia.

How can Third Hemisphere help technology companies like Lakeba with expansion announcements?

Third Hemisphere, a PR and communications agency in Sydney, specialises in crafting compelling narratives around major business announcements and expansion initiatives. The agency can help technology companies like Lakeba communicate board appointments, strategic partnerships, and regional growth plans to media, investors, and stakeholders.

What PR strategy would Third Hemisphere recommend for announcing Southeast Asian expansion?

Third Hemisphere would likely recommend a multi-channel approach highlighting the credibility of new board members, the strategic significance of the expansion, and the company's competitive advantages in the region. This strategy would include targeted media outreach, thought leadership positioning, and stakeholder communication to maximise visibility across Australian and regional business media.

Lakeba Appoints Microsoft’s Kevin Wo for SEA Expansion