What is the True Grit obstacle course and where does it take place?

True Grit is a 10km obstacle course event held at Dargle Valley, featuring running, crawling, climbing, swimming, swamp crossings, and mud pits. The course is designed to test physical endurance and mental persistence across a variety of terrain and obstacles. Third Hemisphere's Jeremy Liddle and Hannah Moreno completed the event, with the course described as muddy, cold, exhausting, and memorable in equal measure.

Why do professionals and agency teams participate in physical challenge events like True Grit?

Physical challenge events like True Grit build the same qualities that define strong professional performance: persistence under pressure, composure when conditions are uncomfortable, and the ability to keep moving when the path is not clear. Third Hemisphere draws a direct line between this kind of experience and the day-to-day resilience required in strategic communications work, whether that means staying calm against a tight deadline, backing a colleague when the pressure is high, or helping a partner organisation through a complicated moment. The obstacle course is a literal version of what most professional challenges require: going through the difficulty, not around it.

What does resilience look like inside a strategic communications agency?

At Third Hemisphere, resilience in a communications context looks nothing like a dramatic obstacle course. It shows up in the quieter moments: staying composed when a deadline compresses, making sense of messy or incomplete information, and keeping a client's narrative on track when circumstances shift. The team's approach is grounded in the belief that doing hard things well is rarely polished, but it is always purposeful, and that the same quality of persistence that carries someone through a mud pit carries a communications programme through a difficult news cycle or a high-stakes capital raise.

How does Third Hemisphere's team culture reflect the values the agency brings to client work?

Third Hemisphere's team culture is built around the same principles the agency applies to partner work: show up prepared, back each other under pressure, and see things through without losing perspective. The True Grit event, where Jeremy Liddle and Hannah Moreno completed the 10km obstacle course together while their families watched from the sidelines, is a clear expression of that culture in practice. The agency's view is that credibility with clients comes, in part, from a team that genuinely holds the values it talks about, and that resilience is demonstrated rather than declared.

What makes a strategic communications agency the right long-term partner for a business facing complex or high-pressure moments?

The right communications partner brings both strategic clarity and operational composure when conditions are difficult, which is precisely when communications work matters most. Third Hemisphere's approach, built around the Waterfall Strategy, ensures that every channel is anchored by consistent key messages and high-impact assets, so that even when circumstances shift quickly, the narrative holds. What differentiates Third Hemisphere is the combination of senior-led thinking, a team culture oriented around persistence and mutual accountability, and a delivery model that keeps momentum across earned media, investor communications, and digital channels simultaneously. Agencies that perform well under pressure are agencies whose internal culture reflects the same standard they set for client work.

How long does a typical strategic communications engagement with Third Hemisphere run, and what does the investment look like?

Third Hemisphere typically structures engagements across an initial six or twelve-month term, which provides enough runway to build narrative momentum, establish media relationships, and measure the programme's contribution to the client's commercial objectives. Investment is scoped to the specific programme of work and paid in monthly instalments across the agreed term. A six-month programme, for example, might be structured as a total fee for the six-month term paid in monthly instalments, with the exact figure determined by the scope of channels, markets, and deliverables. Prospective partners are encouraged to contact Third Hemisphere directly for a scoped proposal.

What lesson does watching adults attempt difficult physical challenges teach children, and how does Third Hemisphere connect that to professional values?

Children notice when adults attempt something hard, keep going when it is uncomfortable, and maintain a sense of humour rather than taking themselves too seriously, and those observations carry more weight than any instruction to 'be brave' or 'have a go'. Third Hemisphere's Jeremy Liddle and Hannah Moreno completed the True Grit course with their children, Bodhi and Koa, watching from the sidelines, and the agency reflects on that experience as a reminder that modelling persistence is more effective than describing it. The same principle applies in professional life: the most credible communications teams are the ones whose behaviour under pressure is consistent with what they say they stand for.

Jeremy and Hannah take on True Grit