What is impact investing and how does it differ from traditional investing?

Impact investing is an intentional investment approach that seeks to generate both financial returns and measurable social or environmental impact, unlike traditional investing which focuses primarily on financial gains. This dual-purpose strategy allows investors to align their portfolios with their values whilst still achieving competitive returns.

Why is impact investing becoming more popular in Australia?

Australian investors are increasingly recognising that they can contribute to solving global challenges like climate change, poverty, and inequality whilst building wealth. This shift reflects growing consumer and institutional demand for responsible investment options and corporate accountability in the Australian market.

How does Third Hemisphere support companies in the impact investing space?

Third Hemisphere is a tech, finance, and climate specialist investment and PR agency that helps companies communicate their impact investing strategies and environmental, social, and governance (ESG) credentials to stakeholders. The agency works with clients to articulate their measurable social and environmental outcomes in compelling ways.

What are the key metrics used to measure impact in impact investing?

Impact investors use quantifiable metrics and key performance indicators (KPIs) that track social or environmental outcomes, such as carbon emissions reduced, lives improved, or sustainable development goals addressed. These measurements ensure accountability and transparency in demonstrating that investments genuinely create positive change alongside financial returns.

Can impact investing deliver competitive financial returns?

Yes, impact investing can deliver competitive financial returns comparable to traditional investments, which is why it has attracted significant institutional capital and mainstream adoption. Rigorous research demonstrates that strong environmental, social, and governance performance often correlates with long-term financial performance and reduced risk.

How can Third Hemisphere help Australian companies communicate their impact investing credentials?

Third Hemisphere combines PR and communications expertise with deep knowledge of tech, finance, and climate sectors to help companies craft authentic narratives around their impact investing initiatives. The agency specialises in translating complex ESG data and impact metrics into compelling Australian PR news stories that resonate with investors, customers, and the broader community.

Impact investing - harnessing the power of good so everyone can win