What is a media audit and why do I need one for my business?

A media audit involves assessing what the media says about your company, competitors, and your broader industry over a relevant time period, typically 6 to 12 months. It helps you identify opportunities to leverage, such as supportive journalists or untold stories, and uncover threats like mischaracterization or industry myths that need addressing before building your media strategy.

How do I know if my media strategy is adding value to my business?

Your media strategy should contribute to a meaningful and valuable long-term corporate strategy rather than serving as an ego-boosting exercise. Before speaking to the media, ask yourself how each individual story aligns with your overall business goals and strategy to ensure your media engagement delivers lasting, strategic value.

What tools can I use to monitor media coverage for my industry?

You can use dedicated media monitoring platforms like Meltwater for comprehensive tracking, or start with a simple Google News search to compile relevant news coverage on your company, key competitors, and your industry. This helps you identify trending themes, opportunities, and threats across your sector.

Create an Effective Media Strategy for Lasting Business Growth