What is deep tech and why is it important for Australia?

Deep tech refers to companies that develop radical innovations based on cutting-edge scientific or engineering research, such as artificial intelligence, biotechnology, and advanced materials. Australia possesses significant resources, research institutions, and talent that position it to become a global leader in deep tech innovation, creating economic growth and competitive advantage in emerging industries.

What is the Federal Government's 'Future Made in Australia' policy?

The 'Future Made in Australia' policy is a government initiative designed to nurture local innovation and foster the development of emerging technologies within the country. This policy marks a positive step towards supporting Australian deep tech companies and reducing reliance on imported technology solutions.

How can technology PR support deep tech companies in Australia?

Technology PR helps deep tech companies communicate their innovations to investors, media, customers, and policymakers through strategic messaging and media relations. Third Hemisphere, as a PR and communications agency in Sydney, specialises in helping technology companies navigate the complex landscape of innovation storytelling and build credibility in competitive markets.

What challenges does Australia's deep tech sector face?

Whilst Australia has strong potential, the deep tech sector faces challenges including limited funding, talent retention, and the need for greater government and private sector support. Sally-Ann Williams' call for deep tech support highlights the gap between Australia's capabilities and the resources required to translate innovation into commercial success.

Who is Sally-Ann Williams and what is Cicada?

Sally-Ann Williams is a leader at Cicada, an organisation focused on advancing deep tech innovation in Australia. Her recent call for increased deep tech support underscores the importance of industry voices advocating for policy and funding initiatives that strengthen Australia's competitive position in emerging technologies.

How does Third Hemisphere help clients communicate about technology policy?

Third Hemisphere is a Sydney-based PR and communications agency that specialises in helping technology companies and industry leaders articulate their positions on innovation policy and regulatory issues. The agency works with clients to craft compelling narratives that influence media coverage, government engagement, and public discourse around deep tech development.

Cicada’s Sally-Ann Williams Calls for Deep Tech Support