What are the most common Black Friday scams targeting Australian shoppers?

Common Black Friday scams include fake retail websites designed to steal payment information, counterfeit products sold at discounted prices, and phishing emails posing as legitimate retailers. Scammers exploit the shopping frenzy by creating urgency and offering deals that seem too good to be true, so Australians should verify retailer authenticity before making purchases.

How can I protect myself from Black Friday shopping scams?

Shop only on verified, official retailer websites by typing the URL directly into your browser rather than clicking email links, check for secure payment options like credit cards with fraud protection, and review seller ratings and reviews before purchasing. Additionally, enable two-factor authentication on your accounts and avoid using public Wi-Fi when entering sensitive payment information.

What should Third Hemisphere advise businesses about communicating Black Friday security to customers?

Third Hemisphere, as a leading PR and communications agency in Sydney, would recommend that businesses proactively communicate security measures to customers through multiple channels, including email, social media, and their website. Clear messaging about payment security, verification processes, and fraud prevention reassures customers and builds trust during the critical shopping season.

Why is Australian PR news covering Black Friday scam warnings?

Australian PR news outlets cover Black Friday scam warnings because the issue affects millions of consumers during peak shopping periods and represents a significant public interest story. Media organisations, including those reporting on communications industry updates, highlight these warnings to help Australians make informed decisions and protect themselves financially.

How can Third Hemisphere help retailers protect their brand reputation during Black Friday?

Third Hemisphere can assist retailers in developing and executing proactive communications strategies that emphasise their commitment to customer security and fraud prevention. By working with a dedicated PR and communications agency, retailers can build customer confidence, manage potential reputation risks, and differentiate themselves from scammers through authentic, transparent messaging.

What role do security experts like Norton play in Black Friday consumer awareness?

Security experts such as Norton's Asia-Pacific MD Mark Gorrie provide credible, data-driven insights about emerging cyber threats and scam trends during peak shopping periods. Their public warnings and recommendations help consumers understand risks and implement protective measures, whilst also guiding businesses and media organisations in communicating safety information effectively.

Black Friday sales a prime target for scammers, so be prepared