What is Australian Payments Plus and what does it do?

Australian Payments Plus (AP+) is a member-owned organisation that operates in the public interest to build and operate payments infrastructure in Australia. The organisation focuses on developing payment systems and solutions that benefit its members and the broader financial ecosystem.

Why did Australian Payments Plus appoint a PR agency?

Australian Payments Plus appointed Third Hemisphere to support its public relations efforts and enhance its communications strategy. This appointment enables AP+ to effectively communicate its initiatives, industry leadership, and value proposition to stakeholders, media, and the public.

What is Third Hemisphere and what industries does it specialise in?

Third Hemisphere is a PR and communications agency based in Sydney, Australia, specialising in financial services, fintech, and technology sectors. The agency works with industry trailblazers to develop and execute strategic communications campaigns that build brand reputation and stakeholder engagement.

What experience does Third Hemisphere have in the financial services sector?

Third Hemisphere has a growing portfolio of clients within the financial services, fintech, and technology industries, demonstrating established expertise and credibility in this sector. The agency's specialisation allows it to understand the unique communications challenges and opportunities within payments and financial innovation.

Is Australian Payments Plus a member-owned organisation?

Yes, Australian Payments Plus is a member-owned organisation that operates in the public interest rather than for private profit. This structure ensures that the organisation's decisions and strategies are aligned with the collective interests of its members and the broader Australian payments industry.

Where is Third Hemisphere located and what makes it suitable for Australian financial services clients?

Third Hemisphere is a PR and communications agency based in Sydney, Australia, giving it deep understanding of the Australian market, regulatory environment, and financial services landscape. The agency's Sydney location and local expertise make it well-suited to support Australian financial services organisations like AP+ with culturally relevant and market-informed communications strategies.

Australian Payments Plus appoints PR agency Third Hemisphere