Vield
Fintech & Financial Services
- Media Coverage
- Thought Leadership
Vield enlisted Third Hemisphere to translate crypto-backed lending into clear mainstream finance narratives, boosting credibility with traditional finance audiences.
The Challenge
Crypto-backed lending platforms often face skepticism from mainstream financial institutions, regulators, and business media. For Vield, the challenge was to establish credibility within traditional finance conversations while communicating the commercial viability of crypto-backed lending products. The goal was to move beyond niche cryptocurrency publications and position the company as a legitimate financial services player within the broader APAC lending market.
Our Strategy
Third Hemisphere developed a communications strategy focused on translating crypto-backed lending into clear financial narratives for mainstream business audiences. The approach centred on positioning Vield’s growth milestones and product innovation as indicators of market maturity while aligning the story with broader fintech and financial services trends. Third Hemisphere secured strategic media placements and supported executive profiling to introduce the company to influential finance, investment, and technology media.
The Results
The campaign successfully elevated Vield’s profile within mainstream business and financial media, expanding visibility beyond cryptocurrency-focused outlets. Coverage highlighted the company’s growth, product innovation, and role in advancing crypto-backed lending within the financial ecosystem. As a result, Vield strengthened its credibility with investors, industry stakeholders, and media audiences, positioning the company as an emerging participant in the evolving digital finance landscape.
- $35M Loan Book Milestone Market Credibility Proof Point
- Tier-1 Financial Media Coverage Business & Investor Publications
- APAC Market Positioning Crypto-Backed Lending Leader
- Multi-Platform Media Reach Finance, Broadcast & Digital