TP24
Fintech & Financial Services
- Media Coverage
- Investor Relations
TP24 used a coordinated global media strategy to announce a £345M Barclays debt facility across UK, EU, Switzerland and Australia, securing credible tier-one coverage.
The Challenge
TP24 needed to announce a £345M debt facility with Barclays while operating across multiple financial markets. The challenge was coordinating a single global media strategy across the UK, EU, Switzerland, and Australia to secure credible tier-one financial coverage and maximise visibility among investors and SMEs.
Our Strategy
A coordinated global media strategy was developed and executed across four key regions. Each market produced a localised media release and pitched a country-exclusive story to leading financial publications, securing a Bloomberg exclusive for the UK and EU and an AFR exclusive for Australia. Both stories were timed for simultaneous publication before being distributed globally to amplify reach and ensure consistent messaging across markets.
The Results
The campaign generated more than 100 pieces of earned media coverage and 100 global media syndications, reaching over one million investors and SMEs across key markets. This global exposure also created hundreds of new leads for future investment and business opportunities, demonstrating the impact of a single coordinated media narrative.
- Bloomberg exclusive UK & EU LAUNCH COVERAGE
- 384M Online Readership
- 1M EST. ONLINE VIEWS
- 195 Pieces of coverage