OpenMarkets Group (OMG)
Fintech & Financial Services
- Media Coverage
- Investor Relations
Third Hemisphere delivered a sustained media program for OpenMarkets Group to establish credibility in Australia's capital markets ahead of its IPO, elevating leadership in trading infrastructure.
The Challenge
As OpenMarkets Group prepared for a public listing, the company needed to establish strong credibility within Australia’s financial services and capital markets ecosystem. Competing against well-known trading platforms and brokerage brands, the challenge was to elevate the company’s profile in Tier-1 financial media and position its leadership as authoritative voices on trading infrastructure, markets, and fintech innovation ahead of its planned IPO.
Our Strategy
Third Hemisphere developed a sustained media engagement strategy designed to position OpenMarkets Group as a prominent voice within Australia’s capital markets and fintech landscape. The approach focused on providing regular market commentary, trading insights, and executive thought leadership to Tier-1 business and financial publications. By aligning media engagement with key company milestones and broader market developments, Third Hemisphere ensured consistent visibility across leading financial news platforms.
The Results
The strategy generated a sustained presence across Tier-1 financial media, delivering consistent national coverage and strengthening the company’s visibility within the capital markets sector. Regular market commentary elevated the profile of OpenMarkets’ leadership while reinforcing the company’s expertise in trading infrastructure and financial technology. This sustained media presence helped position the business alongside established market participants ahead of its planned IPO.
- 50+ Tier-1 Placements per Month National Financial Media
- Pre-IPO Market Positioning Capital Markets Visibility
- Industry Share of Voice Leadership Outperforming Major Competitors
- Executive Thought Leadership Capital Markets Commentary