Neoretina Eyecare Institute
Health & Life Sciences
- Media Coverage
Third Hemisphere elevated Neoretina Eyecare Institute's visibility through a tailored health communications program, establishing clinical credibility and securing media coverage in leading health outlets.
The Challenge
Neoretina, a specialist eye-care hospital, enjoyed a dominant position in its local market for 15 years. However, when national chains entered the market, the brand faced stiff competition with substantial brand equity and advertising budgets. Additionally, technical SEO issues, such as over 100 broken links and a poor internal-link structure, left Neoretina’s website virtually invisible to patients searching online.
Our Strategy
Third Hemisphere developed a comprehensive SEO strategy to recover Neoretina’s search visibility. This included fixing all technical errors, rebuilding the website’s internal link structure, and optimizing metadata. We also revamped key content, such as service blogs, FAQs, and doctor pages, to improve SEO performance. Local SEO citations and a review-generation program were launched to further enhance trust signals and organic visibility.
The Results
The efforts resulted in a 320% increase in organic traffic, reaching 21K sessions per month. More than 300 pages were secured in the top-10 search results, with over 4,000 pages indexed. Neoretina also captured a dominant 96% share of local traffic, while the returning-user rate increased by 17.6%, indicating stronger engagement with patients and significant improvements in digital presence.
- 320% Increase in Organic Traffic From 5K to 21K sessions per month
- 300+ Top-10 Keywords Neoretina secured over 300 pages in the top-10 Google rankings
- 94% Growth in Total Traffic Substantial overall increase in web traffic
- 17.6% Increase in Returning-User Rate High engagement and retention from organic traffic