My Home Constructions
Real Estate & Property
- Digital Marketing
My Home Constructions in Hyderabad sustained luxury-brand dominance amid rising competition through precision performance marketing. The initiative delivered 7,000+ qualified leads at a $10 CPL, with a $73K monthly spend and top impression share in luxury terms.
The Challenge
My Home Constructions, a leading player in Hyderabad’s luxury real estate market, faced the challenge of maintaining its brand dominance amid rising competition from national developers with deep pockets. The crowded premium-housing segment saw CPCs spike to over $7, and fragmented audience targeting across multiple platforms further complicated lead generation. The task was to sustain a steady flow of qualified premium buyer inquiries while defending the brand’s visibility in this highly competitive market.
Our Strategy
Third Hemisphere implemented a precision performance-marketing strategy designed to keep My Home front-and-center for premium buyers. By optimizing bidding strategies and refining targeting techniques, the campaign ensured that My Home’s brand maintained visibility across relevant luxury real estate terms. Strategic ad placements across digital platforms were calibrated to maximize qualified lead generation while maintaining cost-efficiency, despite the fierce competition.
The Results
The campaign resulted in over 7,000 qualified leads at a highly cost-effective $10 CPL. With an average media spend of $73K per month, My Home achieved the highest impression share in luxury flat terms, significantly outperforming competitors, who struggled to capture more than 10% share of voice (SoV). This success not only reinforced My Home’s market leadership but also ensured a consistent flow of qualified buyer inquiries.
- 7,000+ Qualified Leads Achieved at an incredibly low $10 CPL
- $73K Average Monthly Spend Optimized media spend for maximum results
- #1 Impression Share Dominated luxury flat terms with the highest SoV
- $3.6–7.3 CPC Range Managed increasing competition with strategic bidding