My Home Constructions
property-and-built-environment
- Digital Marketing
My Home Constructions in Hyderabad sustained luxury-brand dominance amid rising competition through precision performance marketing. The initiative delivered 7,000+ qualified leads at an AUD 10 CPL, with an AUD 73K monthly spend and top impression share in luxury terms.
The Challenge
My Home Constructions, a leading player in Hyderabad’s luxury real estate market, faced the challenge of maintaining its brand dominance amid rising competition from national developers with deep pockets. The crowded premium-housing segment saw CPCs spike to over AUD 7, and fragmented audience targeting across multiple platforms further complicated lead generation. The task was to sustain a steady flow of qualified premium buyer enquiries while defending the brand’s visibility in this highly competitive market.
Our Strategy
Third Hemisphere implemented a precision performance-marketing strategy designed to keep My Home front-and-centre for premium buyers. By optimising bidding strategies and refining targeting techniques, the campaign ensured that My Home’s brand maintained visibility across relevant luxury real estate terms. Strategic ad placements across digital platforms were calibrated to maximise qualified lead generation while maintaining cost-efficiency, despite the fierce competition.
The Results
The campaign resulted in over 7,000 qualified leads at a highly cost-effective AUD 10 CPL. With an average media spend of AUD 73K per month, My Home achieved the highest impression share in luxury flat terms, significantly outperforming competitors, who struggled to capture more than 10% share of voice (SoV). This success not only reinforced My Home’s market leadership but also ensured a consistent flow of qualified buyer enquiries.
- 7,000+ Qualified Leads Achieved at an incredibly low AUD 10 CPL
- AUD 73K Average Monthly Spend Optimised media spend for maximum results
- #1 Impression Share Dominated luxury flat terms with the highest SoV
- AUD 3.6 to AUD 7.3 CPC Range Managed increasing competition with strategic bidding